Digital Content Marketing Manager - AI Visibility & SEO

Flowers Foods; Athens (GA); On-site; USD 95,000 - 100,000; Full time

Benefits offered by this job

Comprehensive health and medical benefi

401(k) Retirement savings plan

Professional growth and leadership培训

Paid vacation, holidays, and parental

Job summary

Flowers Foods, Inc. is seeking a Digital Content Marketing Manager to lead the company’s digital content strategy across brand websites, retailer platforms, and AI-enabled search experiences.

The role drives SEO/AEO, content standards, and platform partnerships to improve discoverability and conversion. You will partner with brand, ecommerce, technology, regulatory, and agency teams to prioritize initiatives, manage plans, and deliver high-performing content with executive-level reporting.

Qualifications

• 7–10 years in digital marketing, ecommerce, content strategy, or related fields.
• Strong KPI setting, performance analytics, and business recommendations.
• Experience leading agency/vendor relationships and influencing stakeholders.

Responsibilities

• Owns enterprise digital content strategy across brand sites, retailer platforms, digital shelf, and AI search.
• Leads SEO, AEO, and AI Visibility strategy, roadmaps, agency direction, and reporting.
• Defines digital content standards, product copy, and metadata for discoverability.
• Manages content launches with cross-functional teams and retailer requirements.
• Sets KPIs for digital content and AI Visibility; analyzes performance and provides exec-ready reports.
• Oversees digital shelf initiatives to improve search rank and conversion.

Skills

Digital marketing

SEO

Content strategy

Ecommerce

Project management

Education

Bachelor's degree

Tools

Profound

Profitero

Bazaarvoice

Syndigo

Job description

Flowers Foods, Inc. is seeking a Digital Content Marketing Manager to lead the company’s digital content strategy across brand websites, retailer platforms, and AI-enabled search experiences.

The role drives SEO/AEO, content standards, and platform partnerships to improve discoverability and conversion. You will partner with brand, ecommerce, technology, regulatory, and agency teams to prioritize initiatives, manage plans, and deliver high-performing content with executive-level reporting.