Digital Content Marketing Lead: SEO & AI Visibility

Flowers Foods; Maine; On-site; USD 95,000 - 100,000; Full time

Benefits offered by this job

Comprehensive health benefits

401(k) retirement plan

Professional growth and leadership培训

Paid vacation and parental leave

Job summary

Flowers Foods, Inc. is seeking a Digital Content Marketing Manager to lead digital content strategy across brand websites, retailer platforms, and AI-powered search experiences.

The role owns SEO/AEO, AI Visibility, and content standards while partnering with brand, ecommerce, technology, and agency teams to drive discoverability and conversion. You will manage content launches, set KPIs, analyze performance using industry tools, and oversee relationships with agencies and partners to optimize

Qualifications

• 7–10 years of digital marketing, ecommerce, content strategy, SEO or related fields with CPG preferred.
• Ability to set strategy, define KPIs, analyze performance and translate insights into business recommendations.
• Experience leading agency and vendor relationships and influencing cross-functional stakeholders.

Responsibilities

• Owns and executes enterprise digital content strategy across brand websites, retailer platforms, digital shelf and AI-powered search experiences.
• Leads SEO, AEO and AI Visibility strategy and execution, including roadmaps, agency direction, and performance reporting.
• Manages relationships with SEO/AEO agencies and content/digital shelf partners; defines content standards and metadata.
• Oversees content creation and optimization for new products and retailer-specific content to boost discoverability and conversion.
• Coordinates content workflows, timelines, and retailer requirements; tracks KPIs and provides executive readouts.

Skills

Digital marketing

SEO

Content strategy

Analytics

Project management

Agency management

CPG experience

Education

Bachelor's degree in marketing or related field

Tools

Profound

Profitero

Bazaarvoice

Syndigo

Job description

Flowers Foods, Inc. is seeking a Digital Content Marketing Manager to lead digital content strategy across brand websites, retailer platforms, and AI-powered search experiences.

The role owns SEO/AEO, AI Visibility, and content standards while partnering with brand, ecommerce, technology, and agency teams to drive discoverability and conversion. You will manage content launches, set KPIs, analyze performance using industry tools, and oversee relationships with agencies and partners to optimize