Digital Content Marketing Lead - SEO & AI Visibility

Flowers Foods; Vermont; Presencial; USD 95.000 - 100.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Comprehensive health and medical benefi

401(k) Retirement savings plan

Professional growth and leadership训练

Paid vacation, holidays, and parental/

Descripción de la vacante

Flowers Foods, Inc. is hiring a Digital Content Marketing Manager to lead its digital content strategy across brand websites, retailer platforms, and digital shelf, including AI-powered search experiences.

You will own SEO/AEO and AI Visibility, manage content standards, collaborate with brand, ecommerce, technology, regulatory, legal, and agency teams, and drive performance to improve discoverability and conversion.

Formación

• Leads digital content strategy across brand websites, retailer platforms, and digital shelf.
• Owns SEO/AEO and AI Visibility strategy, roadmaps, agency direction, and performance reporting.
• Manages agency and vendor relationships and cross-functional alignment.
• Defines content standards, copywriting, imagery, and metadata.
• Leads creation of new product content and retailer-specific content.

Responsabilidades

• Owns enterprise digital content strategy across brand websites, retailer platforms, digital shelf, and AI-powered search experiences.
• Leads SEO, AEO, and AI Visibility strategy and execution, including ownership of roadmaps and performance reporting.
• Manages relationships with agencies and platform partners (Profound, Profitero, Bazaarvoice, Syndigo) and cross-functional teams.
• Defines and governs digital content standards, including copy, metadata, and imagery.
• Owns content launch plans and timelines, ensuring retailer requirements are addressed.
• Sets KPIs for digital content and AI Visibility; analyzes performance and delivers executive readouts.
• Drives digital shelf strategy to improve search rank and content completeness.
• Supports DAM/PIM governance and content updates.

Conocimientos

Digital marketing

Ecommerce

Content strategy

SEO

AI Visibility

Digital shelf

Website optimization

Analytics

Project management

Stakeholder collaboration

Educación

Bachelor’s degree in marketing or related field

Herramientas

Profound

Profitero

Bazaarvoice

Destini

Syndigo

Descripción del empleo

Flowers Foods, Inc. is hiring a Digital Content Marketing Manager to lead its digital content strategy across brand websites, retailer platforms, and digital shelf, including AI-powered search experiences.

You will own SEO/AEO and AI Visibility, manage content standards, collaborate with brand, ecommerce, technology, regulatory, legal, and agency teams, and drive performance to improve discoverability and conversion.