Senior Digital Content & AI Visibility Manager

Flowers Foods; Texas; On-site; USD 95,000 - 100,000; Full time

Benefits offered by this job

Comprehensive health and medical benef

401(k) Retirement savings plan

Professional growth and leadership培训

Paid vacation, holidays, and parental 

Job summary

Flowers Foods, Inc. is seeking a Digital Content Marketing Manager to lead the company's digital content strategy across brand websites, retailer platforms, and AI-powered search experiences.

You will own content standards, SEO/AEO, and AI visibility initiatives, partnering with brand, ecommerce, technology, regulatory, and agency teams to deliver high‑performing content. Responsibilities include setting KPIs, managing content workflows, coordinating launches, and guiding external partners to

Qualifications

• 7–10 years in digital marketing, ecommerce, content strategy, SEO, or related fields.
• Experience setting strategy, KPIs, analyzing performance, and translating insights into business recommendations.
• Experience leading agency and vendor relationships and influencing cross-functional stakeholders.
• Strong knowledge of SEO, content optimization, and digital analytics; AI Visibility experience preferred.

Responsibilities

• Owns and executes the enterprise digital content strategy across brand websites, retailer platforms, digital shelf, and AI-powered search experiences.
• Leads SEO, AEO, and AI Visibility strategy, including roadmaps, agency direction, and performance reporting.
• Manages relationships with SEO/AEO agencies, Profound, Profitero, Bazaarvoice, and other partners.
• Defines and governs digital content standards, copywriting, imagery, and metadata.
• Leads creation and optimization of new product content and retailer-specific content.
• Owns content workflows and optimization priorities with brand teams.
• Sets digital content KPIs; analyzes performance with Profound, Profitero, and others; delivers exec readouts.
• Leads digital shelf strategy and uses analytics to improve search rank and conversion.

Skills

Digital marketing

SEO

Content strategy

KPIs

Project management

Vendor management

Cross-functional leadership

Analytics

Education

Bachelor’s degree in marketing

SEO analytics certification

Tools

Profound

Profitero

Bazaarvoice

Syndigo

DAM/PIM systems

Job description

Flowers Foods, Inc. is seeking a Digital Content Marketing Manager to lead the company's digital content strategy across brand websites, retailer platforms, and AI-powered search experiences.

You will own content standards, SEO/AEO, and AI visibility initiatives, partnering with brand, ecommerce, technology, regulatory, and agency teams to deliver high‑performing content. Responsibilities include setting KPIs, managing content workflows, coordinating launches, and guiding external partners to