Senior Digital Content & AI Visibility Lead

Flowers Foods; Illinois; On-site; USD 95,000 - 100,000; Full time

Benefits offered by this job

Comprehensive health benefits

401(k) retirement plan

Professional growth & leadership培训

Paid vacation & parental leave

Job summary

Flowers Foods is seeking a Digital Content Marketing Manager to lead digital content strategy across brand websites, retailer platforms, and AI-powered search experiences. You will own SEO/AEO, content development, and digital shelf analytics while partnering with brand, ecommerce, technology and regulatory teams to drive discoverability and conversion.

The role requires 7–10 years in digital marketing or related fields, strong project management, and experience managing agency relationships.

Qualifications

• 7–10 years in digital marketing, ecommerce, content strategy, SEO, digital shelf or related fields.
• Ability to set strategy, define KPIs, analyze performance, and translate insights into business recommendations.
• Experience leading agency/vendor relationships and influencing cross-functional stakeholders without direct authority.
• Strong knowledge of SEO fundamentals, content optimization, structured data, analytics; AEO/GEO/AI Visibility preferred.
• Familiarity with digital shelf platforms; Profound/Profitero/Bazaarvoice/Syndigo is a plus.
• Strong project management, communication, prioritization, and executive presentation skills.

Responsibilities

• Owns enterprise digital content strategy across brand websites, retailer platforms, digital shelf, and AI-powered search experiences.
• Leads SEO, AEO, and AI Visibility strategy, including roadmaps, agency direction, and performance reporting.
• Manages relationships with agencies and content platforms (Profound, Profitero, Bazaarvoice, Syndigo).
• Defines digital content standards: copy, SEO/AEO, imagery, metadata, and content governance.
• Oversees content launches, priorities, approvals, and retailer requirements.
• Sets KPIs, analyzes performance, and delivers executive-ready readouts.

Skills

Digital marketing

SEO

Content strategy

Ecommerce

Analytics

Project management

Vendor management

Stakeholder management

Education

Bachelor's degree in marketing or related field

Tools

Profound

Profitero

Bazaarvoice

Syndigo

Job description

Flowers Foods is seeking a Digital Content Marketing Manager to lead digital content strategy across brand websites, retailer platforms, and AI-powered search experiences. You will own SEO/AEO, content development, and digital shelf analytics while partnering with brand, ecommerce, technology and regulatory teams to drive discoverability and conversion.

The role requires 7–10 years in digital marketing or related fields, strong project management, and experience managing agency relationships.