Digital Content & SEO Strategy Lead (AI Visibility)

Flowers Foods; Arkansas City (KS); On-site; USD 95,000 - 100,000; Full time

Benefits offered by this job

Comprehensive health and medical benefi

401(k) Retirement savings plan

Professional growth and leadership培训

Paid vacation, holidays, and parental

Job summary

Flowers Foods, Inc. is seeking a Digital Content Marketing Manager to lead the brand's digital content strategy across websites, retailer platforms, and AI-enabled search experiences.

You will own content standards, SEO/AEO, and content optimization coordinating with brand, ecommerce, technology, regulatory, legal, and agency teams. The role focuses on KPIs, content workflow, and partnerships with agencies and platforms to improve discoverability, engagement, and conversion, delivering

Qualifications

• Proven experience in digital marketing and ecommerce content strategy.
• Strong KPIs definition, performance analysis, and data-driven recommendations.
• Experience managing agencies and cross-functional stakeholders without direct authority.
• Solid knowledge of SEO fundamentals, content optimization, and digital analytics.
• Background with digital shelf, ratings and reviews, or related platforms is a plus.

Responsibilities

• Owns and executes the enterprise digital content strategy across brand websites, retailer platforms, digital shelf, and AI-powered search experiences.
• Leads SEO, AEO, and AI Visibility strategy and execution with roadmaps and performance reporting.
• Manages relationships with agencies and platform partners for content, ratings and reviews, and digital shelf initiatives.
• Defines digital content standards, copy, imagery, metadata, and enhanced content across touchpoints.
• Drives creation and optimization of new content for products and retailer-specific content to boost discoverability and conversions.

Skills

Digital marketing

Ecommerce

Content strategy

SEO

Analytics

Project management

Agency management

AI visibility

Education

Bachelor’s degree in marketing or related field

Advanced SEO/analytics certification

Tools

Profound

Profitero

Bazaarvoice

Destini

Syndigo

Job description

Flowers Foods, Inc. is seeking a Digital Content Marketing Manager to lead the brand's digital content strategy across websites, retailer platforms, and AI-enabled search experiences.

You will own content standards, SEO/AEO, and content optimization coordinating with brand, ecommerce, technology, regulatory, legal, and agency teams. The role focuses on KPIs, content workflow, and partnerships with agencies and platforms to improve discoverability, engagement, and conversion, delivering