Digital Content & SEO Marketing Lead

Flowers Bakeries; Georgia; On-site; USD 95,000 - 100,000; Full time

Benefits offered by this job

Comprehensive health and medical benefi

401(k) Retirement savings plan

Professional growth and leadership培训

Paid vacation, holidays, and parental

Job summary

Flowers Foods, Inc. is seeking a Digital Content Marketing Manager to lead digital content strategy across brand websites, retailer platforms, digital shelf, and AI visibility.

This role owns content standards, SEO/AEO and collaborates with brand, ecommerce, technology, regulatory, legal, and agencies to prioritize initiatives and deliver high-quality content. The position requires 7–10 years in digital marketing with strong SEO, analytics, and agency-management experience.

Qualifications

• 7–10+ years in digital marketing, ecommerce, content strategy, or related fields.
• Demonstrated ability to set strategy, define KPIs, analyze performance, and translate insights into decisions.
• Experience leading agency and vendor relationships and cross-functional influence without authority.
• Strong knowledge of SEO, content optimization, structured data, and analytics; AI visibility a plus.

Responsibilities

• Owns and executes the enterprise digital content strategy across brand websites, retailer platforms, digital shelf and AI search.
• Leads SEO, AEO, and AI Visibility strategy with roadmaps, agency direction, and performance reporting.
• Manages relationships with SEO/AEO agencies and content partners to improve discoverability and ratings.
• Defines digital content standards including copy, imagery, metadata, and enhanced content.
• Oversees creation and optimization of new product content and retailer-specific content.
• Manages website content workflows and prioritizes optimization initiatives with brand teams.
• Plans content launches with approvals, dependencies, and retailer requirements.
• Sets KPIs; analyzes performance with Profound, Profitero, and others; delivers executive readouts.

Skills

Digital marketing

Ecommerce

Content strategy

SEO

Digital analytics

Education

Bachelor's degree or higher

Tools

Profound

Profitero

Bazaarvoice

Syndigo

Job description

Flowers Foods, Inc. is seeking a Digital Content Marketing Manager to lead digital content strategy across brand websites, retailer platforms, digital shelf, and AI visibility.

This role owns content standards, SEO/AEO and collaborates with brand, ecommerce, technology, regulatory, legal, and agencies to prioritize initiatives and deliver high-quality content. The position requires 7–10 years in digital marketing with strong SEO, analytics, and agency-management experience.