Digital Content & SEO Lead for AI-Driven Growth

Flowers Foods; New Jersey; On-site; USD 95,000 - 100,000; Full time

Benefits offered by this job

Comprehensive health and medical benefi

401(k) Retirement savings plan

Professional growth and leadership培训

Paid vacation, holidays, and parental留

Job summary

Flowers Foods is seeking a Digital Content Marketing Manager to lead the company’s digital content strategy across brand websites, retailer platforms, and AI-powered search experiences. You will own content standards, SEO/AEO, and AI Visibility initiatives while coordinating with brand, ecommerce, technology, regulatory, legal, and agency teams to deliver high-performing content.

You will guide content development, optimize digital shelf initiatives, manage project plans, and report performance

Qualifications

• Bachelor’s degree in marketing, digital marketing, communications, business, ecommerce, or related field
• Advanced degree or relevant SEO, analytics, or project management certification is a plus
• 7–10 years of experience in digital marketing, ecommerce, content strategy, SEO, or related fields

Responsibilities

• Owns and executes the enterprise digital content strategy across brand websites, retailer platforms, digital shelf, and AI-powered search experiences
• Leads SEO, AEO, and AI Visibility strategy and execution with roadmaps, agency direction, and performance reporting
• Manages relationships with SEO/AEO agencies and digital shelf partners
• Defines and governs digital content standards including copy, SEO/AEO, and metadata
• Owns content launches, timelines, and retailer requirements
• Sets KPIs for digital content and AI Visibility; analyzes performance and reports insights
• Oversees digital shelf strategy to improve search rank and conversion
• Provides governance and support to DAM+PIM operations and content updates

Skills

Digital marketing

SEO

Content strategy

Ecommerce

Project management

Education

Bachelor’s degree in marketing or related field

Tools

Profound

Profitero

Bazaarvoice

Syndigo

Job description

Flowers Foods is seeking a Digital Content Marketing Manager to lead the company’s digital content strategy across brand websites, retailer platforms, and AI-powered search experiences. You will own content standards, SEO/AEO, and AI Visibility initiatives while coordinating with brand, ecommerce, technology, regulatory, legal, and agency teams to deliver high-performing content.

You will guide content development, optimize digital shelf initiatives, manage project plans, and report performance