Digital Content Strategy & AI SEO Manager

Flowers Foods; Pennsylvania; On-site; USD 95,000 - 100,000; Full time

Benefits offered by this job

Health benefits

401(k)

Leadership training

Paid time off

Job summary

Flowers Foods, Inc. seeks a Digital Content Marketing Manager to lead digital content strategy across brand websites, retailer platforms, and digital shelf initiatives, including AI-powered search experiences.

You will own content standards, SEO/AEO, and content development while coordinating with brand, ecommerce, technology, regulatory, legal, and agency teams to drive discoverability and conversion.

Qualifications

• Experience in digital marketing, ecommerce and content strategy.
• Strong SEO and digital shelf optimization knowledge.
• Ability to lead agency relationships and cross-functional teams.
• Proficient in analytics and KPI-driven reporting.
• Experience with AI visibility and content optimization is a plus.

Responsibilities

• Owns the digital content strategy across brand websites and retailer platforms.
• Leads SEO, AEO, and AI Visibility strategy with performance reporting.
• Manages relationships with SEO agencies and content partners.
• Defines digital content standards, copy, imagery, and metadata.
• Leads creation and optimization of new product content for discoverability.
• Owns website content workflows and optimization priorities.
• Sets KPIs and analyzes performance with Profound/Profitero.
• Oversees digital shelf strategy and improves search rank and conversion.
• Translates trends into scalable standards and action plans.

Skills

Digital marketing

Ecommerce

Content strategy

SEO

Digital shelf

Website optimization

CPG experience

Education

Bachelor’s degree in marketing or related field

Advanced degree or cert (SEO/analytics/PM)

Tools

Profound

Profitero

Bazaarvoice

Syndigo

Job description

Flowers Foods, Inc. seeks a Digital Content Marketing Manager to lead digital content strategy across brand websites, retailer platforms, and digital shelf initiatives, including AI-powered search experiences.

You will own content standards, SEO/AEO, and content development while coordinating with brand, ecommerce, technology, regulatory, legal, and agency teams to drive discoverability and conversion.