Demand Gen Strategy Lead — ABM & Growth

Lumen Technologies; United States; Remote; USD 132,000 - 194,000; Full time

Benefits offered by this job

Health insurance

Life insurance

Voluntary lifestyle benefits

Job summary

Lumen Technologies is seeking a Sr. Manager of Demand Strategy to drive demand generation across direct and partner channels. You will translate growth priorities into pipeline, lead a cross-functional team, and optimize ROI across campaigns, audiences, and offers.

You’ll guide budgeting, analytics, and resource allocation while partnering with Marketing and Sales to improve performance in a fast-moving AI-focused environment. This role blends hands-on execution with leadership.

Qualifications

• Eight or more years of B2B demand generation experience.
• Experience leading managers and senior professionals across multiple demand generation workstreams.
• Direct accountability for a multi-million-dollar annual media budget across at least three channels.
• Knowledge of ABM platforms, marketing automation, CRM reporting, and audience-data practices.

Responsibilities

• Develop and own departmental demand generation plans aligned to pipeline objectives.
• Lead managers and senior professionals across related demand strategy, media buying, and performance analytics workstreams.
• Direct end-to-end campaign architecture by product and segment.
• Control a multi-million-dollar media budget and translate performance into allocation decisions.
• Establish data governance practices with Marketing Operations and data teams.
• Set measurement framework and leadership reporting cadence for timely optimization.
• Lead weekly tactic reviews, monthly mix reviews, and quarterly plan resets.
• Influence other marketing functions and serve as the demand generation SME.

Skills

Demand generation

Leadership

Budget management

ABM platforms

Cross-functional collaboration

Education

Master’s degree

Tools

Demandbase

6sense

Job description

Lumen Technologies is seeking a Sr. Manager of Demand Strategy to drive demand generation across direct and partner channels. You will translate growth priorities into pipeline, lead a cross-functional team, and optimize ROI across campaigns, audiences, and offers.

You’ll guide budgeting, analytics, and resource allocation while partnering with Marketing and Sales to improve performance in a fast-moving AI-focused environment. This role blends hands-on execution with leadership.