Demand Gen Strategy Lead for Enterprise Growth

Lumen; Topeka (KS); Presencial; USD 132.000 - 176.000; Jornada completa

Descripción de la vacante

Lumen in the United States is seeking a Senior Manager, Demand Strategy to lead cross‑channel demand generation, align with growth priorities, and drive qualified pipeline.

You will guide managers and senior professionals, own end‑to‑end campaign architecture, and optimize ROI across ABM, media buying, and analytics.

This leadership role requires a hands‑on mindset, strong collaboration with Marketing and Sales, and the ability to adapt plans as market conditions evolve.

Formación

• 8+ years in B2B demand generation strategy and execution.
• Experience leading managers and large teams across related workstreams.
• Direct accountability for multi‑million‑dollar annual media budget across 3+ channels.
• Strong funnel economics: CPL, qualified opportunities, conversion, ROI.
• Familiarity with ABM platforms, marketing tech, CRM, and data practices.

Responsabilidades

• Develop and own departmental demand generation plans aligned to pipeline objectives.
• Lead managers and professionals across related workstreams; establish clear accountability.
• Direct end‑to‑end campaign architecture by product and segment (audiences, accounts, offers, channels).
• Control a multi‑million‑dollar media budget; translate spend into ROI decisions.
• Establish data‑governance practices: sourcing, suppression, and routing in partnership with teams.
• Set measurement framework, attribution, and funnel metrics; drive timely optimization.
• Lead weekly tactic reviews, monthly mix reviews, and quarterly plan resets.
• Influence cross‑functional teams—Product Marketing, Field/Partner Marketing, Sales.

Conocimientos

Demand strategy

Leadership

Budget management

ABM platforms

Marketing analytics

Cross-functional collaboration

Educación

Master’s degree

Herramientas

Demandbase

6sense

Marketing automation

CRM reporting

Audience data

Descripción del empleo

Lumen in the United States is seeking a Senior Manager, Demand Strategy to lead cross‑channel demand generation, align with growth priorities, and drive qualified pipeline.

You will guide managers and senior professionals, own end‑to‑end campaign architecture, and optimize ROI across ABM, media buying, and analytics.

This leadership role requires a hands‑on mindset, strong collaboration with Marketing and Sales, and the ability to adapt plans as market conditions evolve.