Director of Demand Gen: ABM & Growth Leader (Hybrid)

Crisis Prevention Institute Inc; United States; Hybride; USD 140 000 - 190 000; Plein temps

Avantages offerts par ce poste

Hybrid / Remote work schedule

401k

PTO

Health & Wellness days

Paid Volunteer Time Off

Continuing education and training

Paid Parental Leave

Résumé du poste

Crisis Prevention Institute, Inc. is seeking a hands‑on Director of Demand Generation to build a modern, integrated demand engine. You will set strategy and personally execute campaigns, ABM programs, and audience journeys while partnering with Sales, Product Marketing, and Marketing Operations.

This builder-doer role requires hands‑on leadership, data-driven decision making, and the ability to evolve the function as capabilities mature. Hybrid/remote work options available.

Qualifications

• Bachelor’s Degree in Marketing, Business, Communications, Product Management, or related field
• 8+ years of B2B marketing experience, with significant experience in demand generation, growth marketing, integrated marketing, or revenue marketing.
• 3+ years of people leadership experience, with a demonstrated ability to build and develop high‑performing teams.
• Experience building and executing integrated demand programs across multiple channels and knowledge how to move from audience and business opportunity through activation, conversion, measurement, and optimization.
• Hands‑on experience building account‑based programs and working with Sales around target accounts, buying groups, engagement, and pipeline.
• Experience with complex, multi‑stakeholder B2B purchases rather than primarily transactional lead generation.
• Experience building or significantly evolving a demand generation capability in an imperfect environment.
• Experience creating structure where it doesn’t exist, developing people while working alongside them, and making progress without pristine data, technology, processes, or attribution.

Responsabilités

• Build and execute CPI’s Demand Strategy across priority markets, audiences, accounts, and revenue opportunities.
• Personally build early programs alongside the team from audience and journey development to briefs, activation, testing, and optimization.
• Make recommendations about where CPI should invest, test, scale, change, or stop based on opportunity and performance.
• Establish planning processes, channel frameworks and operating rhythms to grow function over time.
• Lead ABM efforts with Sales, Product Marketing, Industry Marketing, and Marketing Ops.
• Develop practical early ABM plays using current capabilities while planning for future upgrades.
• Translate segmentation, ICPs, and buyer insights into advanced audience and activation strategies.
• Maintain strong alignment with Sales on priority accounts, engagement, and pipeline metrics.
• Lead development of integrated campaigns and journeys, coordinating content, paid, organic, events, email, web, and activation touches.
• Build team capabilities and measure performance, exploring AI, agencies, and external partners when appropriate.

Connaissances

B2B marketing

Demand generation

Growth marketing

Integrated marketing

Revenue marketing

People leadership

Cross-functional collaboration

Campaign optimization

Formation

Bachelor’s Degree in Marketing

Description du poste

Crisis Prevention Institute, Inc. is seeking a hands‑on Director of Demand Generation to build a modern, integrated demand engine. You will set strategy and personally execute campaigns, ABM programs, and audience journeys while partnering with Sales, Product Marketing, and Marketing Operations.

This builder-doer role requires hands‑on leadership, data-driven decision making, and the ability to evolve the function as capabilities mature. Hybrid/remote work options available.