Growth & Demand Gen Lead — ABM, Events & Pipeline

Commercetools; Boston (MA); Hybrid; USD 100,000 - 110,000; Full time

Benefits offered by this job

Health benefits

Learning budget

Family leave

Equity participation

Job summary

commercetools is seeking a Demand Generation Manager to own the verticalized pipeline across strategic industry segments. You will lead full‑funnel demand generation, multi‑channel campaigns, ABM programs, and always‑on nurture, coordinating closely with Sales, RevOps, and Product Marketing.

The role emphasizes event planning, executive outreach, and data‑driven optimization to drive qualified pipeline and revenue. Hybrid work in Boston is offered with a focus on measurable outcomes.

Qualifications

• 3+ years of experience in Demand Generation, Performance Marketing, Account Based Marketing, Industry Marketing or Growth Marketing within B2B SaaS.
• Hands-on experience running multi-channel campaigns and ABM programs, from concept to pipeline reporting.
• Experience planning and executing field events and executive roundtables that convert into pipeline.
• Strong collaboration with Product Marketing, Sales, and RevOps.
• Proficiency with marketing tooling such as HubSpot, DemandBase, Navattic, and reporting tools.
• Bachelor's degree in Marketing, Business, Communications, or related field.
• AI Aptitude: curiosity for using AI tools in ideation, targeting, or reporting.

Responsibilities

• Build and run the full‑funnel demand gen plan; multi‑channel campaigns and ABM programs targeting priority accounts.
• Identify industry events and manage end‑to‑end planning, budget and follow‑up to convert attendance into pipeline.
• Partner with Sales and RevOps to design ABM plays for key accounts.
• Determine the right mix of channels and manage budget allocation.
• Translate use cases and messaging into campaign assets and landing pages.
• Own pipeline reporting and optimize campaigns based on performance data.
• Align with Sales & BDR teams to ensure timely, targeted follow-up.

Skills

Demand generation

ABM campaigns

Multi-channel marketing

Collaboration

AI aptitude

Education

Bachelor's degree in Marketing or related

Tools

HubSpot

DemandBase

Navattic

Job description

commercetools is seeking a Demand Generation Manager to own the verticalized pipeline across strategic industry segments. You will lead full‑funnel demand generation, multi‑channel campaigns, ABM programs, and always‑on nurture, coordinating closely with Sales, RevOps, and Product Marketing.

The role emphasizes event planning, executive outreach, and data‑driven optimization to drive qualified pipeline and revenue. Hybrid work in Boston is offered with a focus on measurable outcomes.