Senior Demand Gen Leader — ABM & Revenue Growth

TrulyHired; Burlington (MA); Hybrid; USD 85.000 - 121.000; Vollzeit

Benefits dieser Stelle

Health, dental, and vision insurance

Company paid life Insurance

401(k) with company match

Paid time off and parental leave

Employee assistance program

Headspace and Airvet wellness programs

Charitable matching program

Zusammenfassung

Ascend Learning is seeking a Senior Demand Generation Manager to lead demand generation strategies and campaigns across product marketing, lifecycle, growth, and brand teams. The role requires collaboration with sales to drive pipeline and revenue growth in a data-driven environment.

Hybrid work from Burlington, MA or Leawood, KS, with remote options considered. Ideal candidates bring 8+ years in B2B demand generation, strong Marketing Automation and CRM expertise (HubSpot preferred), and a

Qualifikationen

• 8+ years of experience in B2B demand generation roles.
• Proficiency with marketing automation tools and CRM platforms.
• Strong analytical skills to translate data into actionable insights.

Aufgaben

• Develop demand generation campaign strategies with Product Marketing and Marketing leadership for key campaigns.
• Analyze campaign performance using reports and dashboards and provide regular reporting to stakeholders.
• Optimize marketing funnels and customer journeys to maximize lead conversion and revenue generation.
• Collaborate with Sales leadership to ensure seamless lead handoff and alignment on lead qualification.

Kenntnisse

B2B demand generation

Marketing automation

CRM platforms

Analytical skills

Lead management

Ausbildung

Bachelor's degree

Tools

HubSpot

Jobbeschreibung

Ascend Learning is seeking a Senior Demand Generation Manager to lead demand generation strategies and campaigns across product marketing, lifecycle, growth, and brand teams. The role requires collaboration with sales to drive pipeline and revenue growth in a data-driven environment.

Hybrid work from Burlington, MA or Leawood, KS, with remote options considered. Ideal candidates bring 8+ years in B2B demand generation, strong Marketing Automation and CRM expertise (HubSpot preferred), and a