Growth & Demand Gen Lead — Enterprise ABM

Zania; Palo Alto (CA); On-site; USD 120,000 - 190,000; Full time

Benefits offered by this job

Flexible PTO policy

Medical, dental, and vision insurance

Meals and snacks in the office

Relocation support

Job summary

Zania in Palo Alto is seeking a Growth & Demand Gen Lead to own the pipeline engine, building a high-velocity enterprise demand strategy. You will design multi-channel campaigns, implement ABM for Fortune 500 targets, and partner with the founders to optimize the funnel from first touch to closed-won.

You will move fast on a lean budget, running experiments across LinkedIn, events, direct mail, and partner marketing, while focusing on ARR and pipeline rather than vanity metrics.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field, or equivalent practical experience.
• 3+ years of experience in B2B growth marketing, demand generation, or ABM, ideally at a high-growth SaaS or cybersecurity startup.
• Proven track record of independently generating enterprise pipeline and directly impacting ARR.
• Deep familiarity with modern marketing stacks (e.g., HubSpot, Salesforce, Apollo, Clearbit, LinkedIn Campaign Manager).
• Exceptional written communication skills—you can craft compelling, credible messaging for senior enterprise buyers.

Responsibilities

• Own the Pipeline Engine: Design, build, and execute multi-channel demand generation campaigns (inbound and outbound) that drive qualified pipeline and revenue.
• Targeted Enterprise ABM: CISOs don't fill out generic lead forms. You will build highly personalized, creative Account-Based Marketing campaigns to break into Fortune 500 accounts.
• Rapid Experimentation: Test channels ruthlessly. From high-signal LinkedIn ads and bespoke events/dinners to direct mail and partner marketing—you will find what works, scale it, and kill what doesn't.
• Bridge Sales and Marketing: Partner directly with the founders and the founding sales team. You won't just throw leads over the fence; you will optimize the entire funnel from first touch to closed-won.
• Move Fast: Low budget, high output. You’ll concept, create, and launch campaigns with short turnarounds. No waiting for agencies or long approval chains.

Skills

Written communication

Analytical mindset

Full-stack marketing

ABM / Demand Gen

Education

Bachelor's degree in Marketing/Business or related field

Tools

HubSpot

Salesforce

Apollo

Clearbit

LinkedIn Campaign Manager

Job description

Zania in Palo Alto is seeking a Growth & Demand Gen Lead to own the pipeline engine, building a high-velocity enterprise demand strategy. You will design multi-channel campaigns, implement ABM for Fortune 500 targets, and partner with the founders to optimize the funnel from first touch to closed-won.

You will move fast on a lean budget, running experiments across LinkedIn, events, direct mail, and partner marketing, while focusing on ARR and pipeline rather than vanity metrics.