Global Demand Gen Lead — Full-Funnel & ABM

Manhattan Associates; Atlanta (GA); Hybrid; USD 110,000 - 170,000; Full time

Benefits offered by this job

Hybrid work options

Health coverage

401(k) match

Job summary

Manhattan Associates is seeking a Demand Gen Manager to own demand generation strategy and pipeline for a defined area. You will build scalable, full-funnel campaigns, lead ABM programs, and partner with regional teams to drive revenue across multiple channels.

This hands-on role requires analytical thinking, cross-functional collaboration, and a focus on measurable pipeline outcomes. The ideal candidate has 6+ years in B2B marketing, SaaS experience, and a track record of multi-channel demand

Qualifications

• 6+ years of B2B marketing experience in demand generation or campaign strategy.
• Experience building full-funnel, multi-channel campaigns in enterprise SaaS or similar.
• Experience partnering with BDR/SDR teams and cross-functional partners.

Responsibilities

• Own demand generation strategy, plan, and pipeline performance.
• Lead two major integrated campaigns and several programs annually.
• Build ABM programs with account tiers and audience segmentation.
• Ensure alignment with Marketing Operations and Revenue Operations.
• Lead cross-functional pods and coordinate with COEs and regional teams.

Skills

Systems thinker

Executive presence

Cross-functional

Data-driven

ABM

Campaign strategy

Multi-channel

Forecasting

Tools

Salesforce

Marketo

Demandbase

People.ai

Outreach

Job description

Manhattan Associates is seeking a Demand Gen Manager to own demand generation strategy and pipeline for a defined area. You will build scalable, full-funnel campaigns, lead ABM programs, and partner with regional teams to drive revenue across multiple channels.

This hands-on role requires analytical thinking, cross-functional collaboration, and a focus on measurable pipeline outcomes. The ideal candidate has 6+ years in B2B marketing, SaaS experience, and a track record of multi-channel demand