Senior Demand Gen Lead — Solo Marketer, SaaS Growth

Relativity; Houston (TX); Hybrid; USD 128,000 - 192,000; Full time

Job summary

Relativity, a leading legal data intelligence company, seeks a high-autonomy marketer to own inbound and outbound demand for Gavel Workflows and Gavel Exec. You will build the playbook, own strategy, tech stack, channels, and reporting, advising executives on where to invest for pipeline and revenue.

You will run full-funnel demand generation, SEO, content, Webflow edits, and HubSpot workflows, collaborating with product and sales, while measuring CAC, ACV, and LTV to optimize growth.

Qualifications

• 7–10 years in demand generation, growth marketing, or related role at a B2B SaaS

Responsibilities

• Define demand generation strategy across two products, drive trials and demos, manage CAC, ACV, LTV

Skills

Demand generation

Growth marketing

B2B SaaS

Solo marketer

HubSpot

SEO

Content strategy

AI fluency

Copywriting

Data-driven

Editorial operations

Tools

HubSpot

Webflow

GA4

BigQuery

Looker

Job description

Relativity, a leading legal data intelligence company, seeks a high-autonomy marketer to own inbound and outbound demand for Gavel Workflows and Gavel Exec. You will build the playbook, own strategy, tech stack, channels, and reporting, advising executives on where to invest for pipeline and revenue.

You will run full-funnel demand generation, SEO, content, Webflow edits, and HubSpot workflows, collaborating with product and sales, while measuring CAC, ACV, and LTV to optimize growth.