Senior Demand Gen Strategist — B2B SaaS Growth

Relativity; Nashville (TN); Hybrid; USD 128,000 - 192,000; Full time

Job summary

Relativity is seeking a senior demand generation marketer to own strategy and execution for Gavel Workflows and Gavel Exec, driving trials and demos from a solo marketing function. You will own the strategy, the tech stack, the channels, and the reporting, and you will advise the CEO and cross-functional leadership on where to invest and why.

This is a high-autonomy role requiring systems thinking and accountability to pipeline and revenue outcomes, with collaboration across sales and customer

Qualifications

• 7–10 years in demand generation or growth marketing at a B2B SaaS company.

Responsibilities

• Define the demand generation strategy across both products and own the outcomes: trials, demos, CAC, ACV, LTV.
• Own and optimize paid search and paid social campaigns across Google Ads, Microsoft Ads, Meta, LinkedIn, Reddit, and OpenAI.
• Advise leadership on funnel health, channel ROI, and investment prioritization.
• Identify, build, and run experiments and big bets to drive step-change growth, from hypothesis to execution and reporting.

Skills

Demand generation

Growth marketing

Marketing strategy

HubSpot

SEO

AI tooling

Content writing

Cross-functional

Tools

HubSpot CMS

GA4

BigQuery

Looker

Job description

Relativity is seeking a senior demand generation marketer to own strategy and execution for Gavel Workflows and Gavel Exec, driving trials and demos from a solo marketing function. You will own the strategy, the tech stack, the channels, and the reporting, and you will advise the CEO and cross-functional leadership on where to invest and why.

This is a high-autonomy role requiring systems thinking and accountability to pipeline and revenue outcomes, with collaboration across sales and customer