Senior Demand Gen Lead for B2B SaaS (Solo Marketer)

Relativity; Wisconsin; Hybrid; USD 128,000 - 192,000; Full time

Job summary

Relativity is seeking a high-autonomy Demand Generation lead for the Gavel team, owning strategy, tech stack, channels, and reporting across Gavel Workflows and Gavel Exec. You’ll be the sole dedicated marketer initially, building the playbook to drive trials, demos, and pipeline.

This hybrid, US-based role requires 7–10 years in B2B SaaS demand gen, proven solo-marketer outcomes, strong HubSpot skills, and comfort working with engineering and data teams to move fast with AI-driven automations.

Qualifications

• 7–10 years in demand generation, growth marketing, or related role at a B2B SaaS company.
• Demonstrated experience as a solo or near‑solo marketer who owned strategy and outcomes, not just execution.
• Hands‑on paid ownership: campaigns, budgets, bidding, and conversion tracking at a technical level.
• Strong HubSpot proficiency across sequences, workflows, lifecycle management, and reporting.
• Experience designing and executing SEO or content programs with measurable pipeline impact.
• Comfort working cross‑functionally with engineering and data teams to translate data into investment recommendations.
• AI fluency: using AI tools to automate, generate content, analyze data, and accelerate work.

Responsibilities

• Define demand generation strategy across both products and own outcomes (trials, demos, CAC, LTV).
• Own and optimize paid search and paid social campaigns (Google Ads, Microsoft Ads, Meta, LinkedIn, Reddit, OpenAI).
• Oversee website/SEO/AEO content strategy, CMS edits, and new page launches.
• Own HubSpot as system of record: lifecycle, routing, and lead flow; design onboarding and nurture sequences.
• Translate data from the marketing stack into clear leadership recommendations; maintain marketing attribution and AI workflows.

Skills

Strategic ownership

Cross-functional collaboration

AI fluency

Strong writing

Budget management

Tools

HubSpot CMS

BigQuery

Looker

GA4

Google Sheets

Job description

Relativity is seeking a high-autonomy Demand Generation lead for the Gavel team, owning strategy, tech stack, channels, and reporting across Gavel Workflows and Gavel Exec. You’ll be the sole dedicated marketer initially, building the playbook to drive trials, demos, and pipeline.

This hybrid, US-based role requires 7–10 years in B2B SaaS demand gen, proven solo-marketer outcomes, strong HubSpot skills, and comfort working with engineering and data teams to move fast with AI-driven automations.