Senior Demand Gen Leader — Solo Marketer, AI-Driven Growth

Relativity; Missouri; Hybrid; USD 128,000 - 192,000; Full time

Job summary

Relativity is seeking a highly autonomous marketer to lead demand generation for Gavel products. You will own strategy, tech stack, channels, and reporting, partnering with leadership to drive trials and revenue.

This solo-marketer role requires hands-on paid media, SEO, HubSpot lifecycle management, and data-driven decisions in a hybrid work setup. You will build the playbook, run experiments, and influence cross-functional teams as the first marketing hire on the Gavel team, with significant

Qualifications

• 7–10 years of experience in demand generation, growth marketing, or a closely related role at a B2B SaaS company
• Demonstrated experience as a solo or near-solo marketer who owned strategy and outcomes, not just execution
• Hands-on paid ownership: managed campaigns, budget and bid decisions, and understood conversion tracking
• Strong HubSpot proficiency across sequences, workflows, lifecycle management, and reporting
• Experience designing and executing SEO or content programs with measurable pipeline impact
• Comfortable working cross-functionally with engineering and data teams to build marketing infrastructure and translate data into investment recommendations
• AI fluency: use AI tools to build automations, produce content, analyze data
• Strong written communication: write copy, briefs, and strategic recommendations regularly

Responsibilities

• Define the demand generation strategy across both products and own the outcomes: trials, demos, CAC, ACV, LTV
• Own and optimize paid search and paid social campaigns across Google Ads, Microsoft Ads, Meta, LinkedIn, Reddit, and OpenAI
• Advise leadership on funnel health, channel ROI, and investment prioritization
• Identify, build, and run experiments and big bets to drive step-change growth, from hypothesis to execution and reporting
• Own our Webflow site: strategy, page edits, CMS updates, and new page launches
• Define and drive the SEO and AEO content strategy, including the competitor comparison hub and LLM citation visibility program
• Run editorial operations for two founder Substacks and bi-weekly newsletters
• Oversee contractors for SEO/AEO execution and social content production
• Own HubSpot as the system of record: contact management, lifecycle stages, routing logic, and lead flow
• Design and build onboarding, nurture, sales, and marketing email sequences across both products
• Partner with sales and customer success on pipeline content, outbound sequences, competitive assets, and retention communications
• Maintain and evolve the marketing attribution model and connect pre-signup data to revenue outcomes
• Translate data from BigQuery, Looker, HubSpot, GA4, and Google Sheets into leadership recommendations
• Own the full martech stack and build AI workflows and automations

Skills

Content Strategy

Demand Generation Strategy

HubSpot CMS

Marketing Attribution

Marketing Research Strategy

Paid Search Marketing

Sales Enablement

Search Engine Optimization (SEO)

Job description

Relativity is seeking a highly autonomous marketer to lead demand generation for Gavel products. You will own strategy, tech stack, channels, and reporting, partnering with leadership to drive trials and revenue.

This solo-marketer role requires hands-on paid media, SEO, HubSpot lifecycle management, and data-driven decisions in a hybrid work setup. You will build the playbook, run experiments, and influence cross-functional teams as the first marketing hire on the Gavel team, with significant