Senior Demand Gen Lead — Solo B2B SaaS Growth

Relativity; Denver (CO); Hybrid; USD 128,000 - 192,000; Full time

Job summary

Relativity, a leading legal data intelligence company, seeks a high-autonomy marketer to own demand generation and marketing-led outbound for two products. You will shape strategy, stack, channels, and reporting while advising leadership on investments.

This is ideal for a solo marketer comfortable with owning end-to-end outcomes. You will drive paid search/social, SEO/Content, CRM lifecycle, and analytics, partnering with sales and customer success to optimize the funnel and revenue.

Qualifications

• 7–10 years in demand generation, growth marketing, or similar in B2B SaaS.
• Experience as solo or near-solo marketer owning strategy and outcomes.
• Hands-on paid ownership: manage campaigns, budgets, bids, and tracking.
• Strong HubSpot proficiency across sequences, workflows, and reporting.
• Experience designing SEO/content programs with measurable pipeline impact.
• Able to work cross-functionally with engineering and data teams.
• AI fluency: use AI tools to build automations, content, and analyses.
• Strong writing for copy, briefs, and strategic recommendations.

Responsibilities

• Define demand generation strategy across both products and own outcomes (trials, demos, CAC, ACV, LTV).
• Own and optimize paid search and paid social campaigns across Google Ads, Microsoft Ads, Meta, LinkedIn, Reddit, OpenAI.
• Advise leadership on funnel health, channel ROI, and investment prioritization.
• Identify, build, and run experiments and big bets to drive growth.

Skills

Demand generation

Growth marketing

HubSpot proficiency

Paid search

Paid social

SEO/content strategy

Analytics & reporting

AI workflows

Cross-functional leadership

Tools

HubSpot

BigQuery

Looker

GA4

Google Sheets

Job description

Relativity, a leading legal data intelligence company, seeks a high-autonomy marketer to own demand generation and marketing-led outbound for two products. You will shape strategy, stack, channels, and reporting while advising leadership on investments.

This is ideal for a solo marketer comfortable with owning end-to-end outcomes. You will drive paid search/social, SEO/Content, CRM lifecycle, and analytics, partnering with sales and customer success to optimize the funnel and revenue.