Senior Demand Gen Lead - Solo Marketer, AI-Driven Growth

Relativity; Illinois; Hybrid; USD 128,000 - 192,000; Full time

Job summary

Relativity is seeking a Senior Program Manager, Demand Generation in Illinois to own inbound demand generation strategies for its products. The role includes optimizing paid search, managing HubSpot, and advising leadership on funnel health and ROI.

The ideal candidate has 7-10 years of experience in a B2B SaaS environment, is comfortable with hands-on ownership of marketing campaigns, and has proficiency in SEO and content impact. This hybrid role promises competitive compensation, including a salary ranging from $128,000 to $192,000.

Qualifications

• 7 to 10 years of experience in demand generation or growth marketing.
• Experience as a solo marketer owning strategy and outcomes.
• Strong HubSpot proficiency across workflows and reporting.

Responsibilities

• Define and own the demand generation strategy for both products.
• Optimize paid search and paid social campaigns.
• Maintain the marketing attribution model and provide recommendations.

Skills

Demand Generation Strategy

Content Strategy

HubSpot CMS

Paid Search Marketing

Search Engine Optimization (SEO)

Tools

HubSpot

BigQuery

Google Ads

Microsoft Ads

GA4

Job description

Relativity is seeking a Senior Program Manager, Demand Generation in Illinois to own inbound demand generation strategies for its products. The role includes optimizing paid search, managing HubSpot, and advising leadership on funnel health and ROI.

The ideal candidate has 7-10 years of experience in a B2B SaaS environment, is comfortable with hands-on ownership of marketing campaigns, and has proficiency in SEO and content impact. This hybrid role promises competitive compensation, including a salary ranging from $128,000 to $192,000.