Senior Demand Gen Lead - AI-Driven Growth (Hybrid)

Relativity

Virginia Beach (VA)

Hybrid

USD 128,000 - 192,000

Full time

14 days+

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Job summary

Relativity is seeking a senior marketer to own demand generation for Gavel’s two products, building a scalable playbook and owning strategy, tech stack, channels, and reporting. You will drive trials, demos, and pipeline while advising leadership on investments and ROI in a high-autonomy role.

You will manage paid campaigns, optimize SEO and content programs, and own HubSpot workflows and lifecycle messaging.

Qualifications

7 to 10 years of experience in demand generation, growth marketing, or a closely related role at a B2B SaaS company.
Hands-on paid ownership: managed campaigns, budget and bid decisions, and understood conversion tracking at a technical level.
Strong HubSpot proficiency across sequences, workflows, lifecycle management, and reporting.
Experience designing and executing SEO or content programs with measurable pipeline impact.
Comfortable working cross-functionally with engineering and data teams to build marketing infrastructure and translate data into investment recommendations.
AI fluency: using AI tools to build automations, produce content, analyze data, and move faster.

Responsibilities

Define the demand generation strategy across both products and own the outcomes: trials, demos, CAC, ACV, LTV.
Own and optimize paid search and paid social campaigns across Google Ads, Microsoft Ads, Meta, LinkedIn, Reddit, and OpenAI.
Advise leadership on funnel health, channel ROI, and investment prioritization.
Identify, build, and run experiments and big bets to drive step‑change growth, from hypothesis to execution and reporting.
Own our Webflow site: strategy, page edits, CMS updates, and new page launches.
Drive SEO and AEO content strategy, including the competitor comparison hub and LLM citation visibility program.
Oversee editorial operations for two founder Substacks and bi‑weekly newsletters.
Oversee contractors for SEO/AEO execution and social content production.
Own HubSpot as the system of record: contact management, lifecycle stages, routing logic, and lead flow.
Design and build onboarding, nurture, sales, and marketing email sequences across both products.
Partner with sales and customer success on pipeline content, outbound sequences, competitive assets, and retention communications.
Maintain and evolve the marketing attribution model, including cross‑functional work with engineering to connect pre‑signup session data to revenue outcomes.
Translate data from BigQuery, Looker, HubSpot, GA4, and Google Sheets into clear recommendations for leadership.
Own the full martech stack and build AI workflows and automations across your workflow.