Senior Growth Marketing Lead - Demand Gen & AI Automation

Relativity; Chicago (IL); Hybrid; USD 128,000 - 192,000; Full time

Job summary

Relativity is seeking a senior marketer to own inbound demand generation and marketing‑led outbound for Gavel products, building and running the playbook as the sole marketer on the team. You’ll own strategy, tech stack, channels, and reporting, advising leadership on where to invest for pipeline and revenue outcomes.

The role combines paid media ownership across major platforms, SEO/content leadership, and HubSpot‑driven lifecycle management, with cross‑functional collaboration to drive

Qualifications

• 7–10 years of experience in demand generation, growth marketing, or a closely related role at a B2B SaaS company.
• Solo or near‑solo marketer who owned strategy and outcomes, not just execution.
• Hands‑on paid ownership: managed campaigns, budget and bid decisions, and tracking at a technical level.
• Strong HubSpot proficiency across sequences, workflows, lifecycle management, and reporting.
• Experience designing and executing SEO or content programs with measurable pipeline impact.
• Ability to partner with engineering and data teams to build marketing infrastructure and translate data into investments.
• AI fluency: use AI tools to build automations, produce content, analyze data, and move faster.
• Strong written communication: write copy, briefs, and strategic recommendations regularly.

Responsibilities

• Define the demand generation strategy across both products and own the outcomes: trials, demos, CAC, ACV, LTV.
• Own and optimize paid search and paid social campaigns across Google Ads, Microsoft Ads, Meta, LinkedIn, Reddit, and OpenAI.
• Advise leadership on funnel health, channel ROI, and investment prioritization.
• Identify, build, and run experiments and big bets to drive step‑change growth, from hypothesis to execution and reporting.
• Own our Webflow site: strategy, page edits, CMS updates, and new page launches.
• Define and drive the SEO and AEO content strategy, including the competitor comparison hub and LLM citation visibility program.
• Run editorial operations for two founder Substacks and bi‑weekly newsletters.
• Oversee contractors for SEO/AEO execution and social content production.
• Own HubSpot as the system of record: contact management, lifecycle stages, routing logic, and lead flow.
• Design and build onboarding, nurture, sales, and marketing email sequences across both products.
• Partner with sales and customer success on pipeline content, outbound sequences, competitive assets, and retention communications.
• Translate data from BigQuery, Looker, HubSpot, GA4, and Google Sheets into clear recommendations for leadership.
• Own the full martech stack and build AI workflows and automations across your workflow.

Skills

Demand generation

Growth marketing

HubSpot

SEO/content

AI workflows

Analytics

Written communication

Cross-functional collaboration

Tools

BigQuery

Looker

GA4

Job description

Relativity is seeking a senior marketer to own inbound demand generation and marketing‑led outbound for Gavel products, building and running the playbook as the sole marketer on the team. You’ll own strategy, tech stack, channels, and reporting, advising leadership on where to invest for pipeline and revenue outcomes.

The role combines paid media ownership across major platforms, SEO/content leadership, and HubSpot‑driven lifecycle management, with cross‑functional collaboration to drive