Senior Demand Gen Leader for AI-Driven SaaS Growth

Relativity; Billings (MT); Hybrid; USD 128,000 - 192,000; Full time

Job summary

Relativity is seeking a senior marketer to own inbound demand generation for the Gavel products, leading the playbook as the solo marketing function. Hybrid role reporting to the CEO and cross‑functional partnering with product, sales, and engineering to drive trials and demos.

You will own the tech stack, including HubSpot and analytics, scale paid campaigns, SEO, content programs, and lifecycle emails. The role demands strategic thinking, data‑driven decisions, and clear communication to shape

Qualifications

• 7–10 years in demand generation, growth marketing, or a closely related role at a B2B SaaS company.
• Demonstrated experience as a solo or near‑solo marketer who owned strategy and outcomes, not just execution.
• Hands‑on paid ownership: managed campaigns, budget and bid decisions, and conversion tracking at a technical level.
• Strong HubSpot proficiency across sequences, workflows, lifecycle management, and reporting.
• Experience designing and executing SEO or content programs with measurable pipeline impact.
• Comfortable working cross‑functionally with engineering and data teams to build marketing infrastructure and translate data into investment recommendations.
• AI fluency: using AI tools to build automations, produce content, analyze data, and move faster.

Responsibilities

• Define the demand generation strategy across both products and own the outcomes: trials, demos, CAC, ACV, LTV.
• Own and optimize paid search and paid social campaigns across Google Ads, Microsoft Ads, Meta, LinkedIn, Reddit, and OpenAI.
• Advise leadership on funnel health, channel ROI, and investment prioritization.
• Identify, build, and run experiments and big bets to drive step‑change growth, from hypothesis to execution and reporting.
• Own our Webflow site: strategy, page edits, CMS updates, and new page launches.
• Define and drive the SEO and AEO content strategy, including the competitor comparison hub and LLM citation visibility program.
• Run editorial operations for two founder Substacks and bi‑weekly newsletters.
• Oversee contractors for SEO/AEO execution and social content production.
• Own HubSpot as the system of record: contact management, lifecycle stages, routing logic, and lead flow.
• Design and build onboarding, nurture, sales, and marketing email sequences across both products.
• Partner with sales and customer success on pipeline content, outbound sequences, competitive assets, and retention communications.
• Maintain and evolve the marketing attribution model, including cross‑functional work with engineering to connect pre‑signup session data to revenue outcomes.
• Translate data from BigQuery, Looker, HubSpot, GA4, and Google Sheets into clear recommendations for leadership.
• Own the full martech stack and build AI workflows and automations across your workflow.

Skills

Demand generation

Growth marketing

Solo marketer

Paid media management

HubSpot proficiency

SEO/content strategy

Cross-functional collaboration

AI fluency

Strong written communication

Data-driven decision making

Tools

HubSpot

BigQuery

Looker

GA4

Webflow CMS

Job description

Relativity is seeking a senior marketer to own inbound demand generation for the Gavel products, leading the playbook as the solo marketing function. Hybrid role reporting to the CEO and cross‑functional partnering with product, sales, and engineering to drive trials and demos.

You will own the tech stack, including HubSpot and analytics, scale paid campaigns, SEO, content programs, and lifecycle emails. The role demands strategic thinking, data‑driven decisions, and clear communication to shape