Senior Demand Gen Lead – Remote, Multi-Channel

Lever, Inc.; Northern (KY); Hybrid; USD 100,000 - 125,000; Full time

Benefits offered by this job

Medical, dental, and vision

FSA or HSA with company contributions

Employer paid STD, LTD, AD&D and life

401k with 4% employer match

Work-life balance, flexible time off,‑

Parental leave

Job summary

Recast Software is seeking a Senior Demand Generation Manager to drive integrated marketing campaigns for the Right Click Tools product line. This hands-on role focuses on turning strategic vision into high-impact campaigns across channels that generate qualified pipeline and accelerate opportunities.

You’ll lead multi-channel campaigns, collaborate with Web & Brand and Revenue Operations, and measure performance to optimize revenue impact. Remote-friendly with opportunities to scale globally.

Qualifications

• 6+ years of experience in B2B marketing, focused on campaign or pipeline generation.
• Proven success planning and executing full-funnel marketing campaigns that drive measurable business outcomes.
• Strong understanding of email marketing, webinars, digital channels, and account-based marketing (ABM).
• Experience with campaign planning tools, marketing automation platforms, and CRM systems (e.g., Marketo, Salesforce).
• Highly organized with excellent project management skills and attention to detail.

Responsibilities

• Own and execute multi-channel campaigns for the Right Click Tools product line—from initial planning through pipeline creation, optimization, and final reporting.
• Develop annual, quarterly, and campaign-specific marketing plans aligned to pipeline and revenue growth objectives.
• Design and execute campaigns that generate qualified leads, create pipeline, and accelerate opportunities through the funnel.
• Lead campaign strategy and oversee execution across email, webinars, digital advertising, ABM, and field events, with a focus on measurable business outcomes.
• Partner with the Web & Brand team to ensure campaign landing pages, ads, and visuals reflect our brand and product value.
• Coordinate with Product Marketing and Content teams to ensure campaigns are fueled by relevant messaging and assets.
• Support sales enablement by ensuring alignment on campaign goals, timing, and lead handoff.
• Measure and optimize campaign performance using data and insights to drive continuous improvement.
• Measure campaign contribution to qualified leads, pipeline, opportunities, and revenue, using data and insights to continuously improve performance.
• Manage timelines, deliverables, and stakeholders across multiple projects simultaneously

Skills

B2B marketing

Campaign execution

Email marketing

Webinars

Digital channels

ABM

Campaign planning tools

Marketing automation

CRM systems

Tools

Marketo

Salesforce

Job description

Recast Software is seeking a Senior Demand Generation Manager to drive integrated marketing campaigns for the Right Click Tools product line. This hands-on role focuses on turning strategic vision into high-impact campaigns across channels that generate qualified pipeline and accelerate opportunities.

You’ll lead multi-channel campaigns, collaborate with Web & Brand and Revenue Operations, and measure performance to optimize revenue impact. Remote-friendly with opportunities to scale globally.