Remote Demand Gen Manager: AI-Driven Campaigns & Pipeline

Engage2learn; Northern (KY); Hybrid; USD 100,000 - 170,000; Full time

Job summary

engage2learn seeks a hands-on Demand Generation Manager who will own campaigns that turn awareness into revenue and run the funnel with quantitative rigor. You will manage a Marketing Operations Specialist and collaborate closely with Sales on qualification, handoffs, and attribution.

The role requires 3+ years in demand generation or growth marketing, strong analytics, and proficiency with HubSpot and Salesforce. Remote in the U.S. with travel for team gatherings is expected.

Qualifications

• 3+ years in demand generation, marketing operations, or growth marketing with a track record of lead/pipeline targets.
• Hands-on experience building and deploying campaigns in HubSpot and reporting out of Salesforce.
• Fluency with funnel metrics and ability to distinguish lead-quality issues from volume issues.
• Experience mentoring operational direct reports and owning a number.
• Practical experience using AI tools like Claude for campaign work.

Responsibilities

• Build and manage integrated, omnichannel demand generation campaigns that generate qualified leads and pipeline.
• Design and run lifecycle and nurture programs from first touch to sales-qualified, using marketing automation and AI tools.
• Partner with Sales on lead qualification, handoff criteria, and pipeline attribution.
• Test and optimize campaigns: channel mix, messaging, offers, and audience segments.

Skills

Demand generation

AI tools (Claude)

Analytics / funnel metrics

Marketing leadership

Tools

HubSpot

Salesforce

Job description

engage2learn seeks a hands-on Demand Generation Manager who will own campaigns that turn awareness into revenue and run the funnel with quantitative rigor. You will manage a Marketing Operations Specialist and collaborate closely with Sales on qualification, handoffs, and attribution.

The role requires 3+ years in demand generation or growth marketing, strong analytics, and proficiency with HubSpot and Salesforce. Remote in the U.S. with travel for team gatherings is expected.