Senior Director, Demand Gen — Revenue-Focused, Remote

Refine Labs; United States; À distance; USD 153 000 - 207 000; Plein temps

Avantages offerts par ce poste

Flexible schedule

Remote workforce

Health coverage

Parental leave

401(k)

Unlimited PTO

No Meeting Fridays

Team trips

Psychological safety

Mental health days

Résumé du poste

Refine Labs, a remote-first B2B marketing partner for mid-market and enterprise SaaS, is seeking a Senior Director of Demand Generation. You’ll partner with CMOs and senior marketing leaders to shape demand, content, RevOps, and product marketing programs that turn buyer signals into revenue.

You’ll lead multi-channel strategies across paid and non-paid channels and manage large budgets. This role emphasizes strategic leadership, client-facing collaboration, and operational excellence, with

Qualifications

• Extensive demand generation experience in B2B SaaS.
• Hands-on paid media management in platforms like LinkedIn, Google, and Meta.
• Experience managing large demand budgets upwards of $500K/month.
• Strong analytical skills using Salesforce, HubSpot, Marketo, and ABM tools.
• Excellent communication and client-management skills.

Responsabilités

• Plan, implement, and measure multi-channel programs to drive inbound pipeline and accelerated revenue.
• Collaborate on paid media strategy across Google Ads, LinkedIn, and Meta.
• Review MAP/CRM setup and implement revenue-tracking improvements.
• Analyze data sources and provide spend recommendations to drive revenue impact.
• Be accountable for revenue and ROI, not just leads.
• Lead client meetings and coordinate with internal demand-gen and creative teams.

Connaissances

Demand generation

Paid media

Analytics

Salesforce/CRM

ABM tools

Client leadership

Communication

Strategy execution

Outils

Salesforce

HubSpot

Marketo

ABM tools

Description du poste

Refine Labs, a remote-first B2B marketing partner for mid-market and enterprise SaaS, is seeking a Senior Director of Demand Generation. You’ll partner with CMOs and senior marketing leaders to shape demand, content, RevOps, and product marketing programs that turn buyer signals into revenue.

You’ll lead multi-channel strategies across paid and non-paid channels and manage large budgets. This role emphasizes strategic leadership, client-facing collaboration, and operational excellence, with