Sr Demand Generation Manager

Lever, Inc.; Northern (KY); Hybrid; USD 100,000 - 125,000; Full time

Benefits offered by this job

Medical, dental, and vision

FSA or HSA with company contributions

Employer paid STD, LTD, AD&D and life

401k with 4% employer match

Work-life balance, flexible time off,‑

Parental leave

Job summary

Recast Software is seeking a Senior Demand Generation Manager to drive integrated marketing campaigns for the Right Click Tools product line. This hands-on role focuses on turning strategic vision into high-impact campaigns across channels that generate qualified pipeline and accelerate opportunities.

You’ll lead multi-channel campaigns, collaborate with Web & Brand and Revenue Operations, and measure performance to optimize revenue impact. Remote-friendly with opportunities to scale globally.

Qualifications

• 6+ years of experience in B2B marketing, focused on campaign or pipeline generation.
• Proven success planning and executing full-funnel marketing campaigns that drive measurable business outcomes.
• Strong understanding of email marketing, webinars, digital channels, and account-based marketing (ABM).
• Experience with campaign planning tools, marketing automation platforms, and CRM systems (e.g., Marketo, Salesforce).
• Highly organized with excellent project management skills and attention to detail.

Responsibilities

• Own and execute multi-channel campaigns for the Right Click Tools product line—from initial planning through pipeline creation, optimization, and final reporting.
• Develop annual, quarterly, and campaign-specific marketing plans aligned to pipeline and revenue growth objectives.
• Design and execute campaigns that generate qualified leads, create pipeline, and accelerate opportunities through the funnel.
• Lead campaign strategy and oversee execution across email, webinars, digital advertising, ABM, and field events, with a focus on measurable business outcomes.
• Partner with the Web & Brand team to ensure campaign landing pages, ads, and visuals reflect our brand and product value.
• Coordinate with Product Marketing and Content teams to ensure campaigns are fueled by relevant messaging and assets.
• Support sales enablement by ensuring alignment on campaign goals, timing, and lead handoff.
• Measure and optimize campaign performance using data and insights to drive continuous improvement.
• Measure campaign contribution to qualified leads, pipeline, opportunities, and revenue, using data and insights to continuously improve performance.
• Manage timelines, deliverables, and stakeholders across multiple projects simultaneously

Skills

B2B marketing

Campaign execution

Email marketing

Webinars

Digital channels

ABM

Campaign planning tools

Marketing automation

CRM systems

Tools

Marketo

Salesforce

Job description

About Recast:

Recast Software, located in Minneapolis, MN, empowers organizations to better manage and support users and devices. Our mission is to simplify the work of IT teams and enable them to create highly secure and compliant environments. Our software does this by seamlessly integrating with existing IT infrastructure to quickly remediate issues, ensure compliance, enhance security, and maintain clear visibility across all devices. Recast is a rapidly growing software company with its solution being used by thousands of enterprise organizations in more than 125 countries, impacting millions of devices and (more importantly) the people who use them.

About the Role:

Recast Software is looking for a Senior Demand Generation Manager to drive the execution of integrated marketing campaigns for our Right Click Tools product line. Reporting to the Senior Manager, Marketing Endpoint Management, this role will take the strategic vision for the product and turn it into high-impact campaigns across channels that generate qualified pipeline, accelerate opportunities, and contribute directly to revenue growth and customer expansion.

You’ll lead the execution of campaign initiatives including email, webinars, digital programs, field events, and ABM plays. You’ll work closely with the Web & Brand and Revenue Operations teams to bring your campaigns to life with compelling content, smart segmentation, and seamless execution, and ongoing measurement.

This is a hands‑on role ideal for someone who loves seeing strategy come to life, thrives in cross‑functional environments, and is passionate about connecting marketing activity to measurable pipeline and revenue impact.

Success in this role requires the ability to think strategically, operate independently, influence key stakeholders without direct authority, and execute campaigns with excellence from planning through measurement and optimization.

What You’ll Do

• Own and execute multi‑channel campaigns for the Right Click Tools product line—from initial planning through pipeline creation, optimization, and final reporting
• Develop annual, quarterly, and campaign‑specific marketing plans aligned to pipeline and revenue growth objectives
• Design and execute campaigns that generate qualified leads, create pipeline, and accelerate opportunities through the funnel
• Lead campaign strategy and oversee execution across email, webinars, digital advertising, ABM, and field events, with a focus on measurable business outcomes
• Partner with the Web & Brand team to ensure campaign landing pages, ads, and visuals reflect our brand and product value
• Coordinate with Product Marketing and Content teams to ensure campaigns are fueled by relevant messaging and assets
• Support sales enablement by ensuring alignment on campaign goals, timing, and lead handoff
• Measure and optimize campaign performance using data and insights to drive continuous improvement
• Measure campaign contribution to qualified leads, pipeline, opportunities, and revenue, using data and insights to continuously improve performance
• Manage timelines, deliverables, and stakeholders across multiple projects simultaneously

What You’ve Done:

• 6+ years of experience in B2B marketing, with a focus on campaign or pipeline generation
• Proven success planning and executing full‑funnel marketing campaigns that drive measurable business outcomes
• Strong understanding of email marketing, webinars, digital channels, and account‑based marketing (ABM)
• Experience with campaign planning tools, marketing automation platforms, and CRM systems (e.g., Marketo, Salesforce, etc.)
• Highly organized with excellent project management skills and attention to detail
• Creative thinker with a collaborative mindset and a bias for action
• Proven ability to influence stakeholders and drive alignment across cross‑functional teams
• Experience in IT, cybersecurity, or enterprise software is a plus
• Experience in marketing to systems administrators, endpoint management teams, or IT professionals is a plus

What We Value:

• We take initiative. We have a culture of ownership and progress over perfection. We proactively drive outcomes with self‑motivation and determination. We deliver results that matter for our customers and our team.
• We get curious. Curiosity moves us forward. We ask questions, try new things, and learn from mistakes. Challenges are opportunities to explore creative solutions that benefit our customers and drive continuous improvement.
• We work together. We appreciate the power of diverse perspectives. Through open communication, we help one another and leverage our collective expertise for better outcomes. We build trust through teamwork.
• We embrace change. Change is inevitable; we meet it with agility and resilience. We navigate with courage and find possibility in uncertainty. We adapt for the future, shaping our path with purpose.
• We choose empathy. We aim to deeply understand the needs of our customers and one another - it's the foundation of our relationships. We assume positive intent and practice mutual respect. We prioritize a culture of belonging because success is a shared journey.

What We Offer:

• The salary range for this position is $100,000-$125,000. Additionally, cash compensation for this role includes 10% annual discretionary bonus potential. Salary may vary based on experience, skills, and geographical location.
• Medical, dental, and vision
• FSA or HSA with company contributions
• Employer paid STD, LTD, AD&D and life insurance
• 401k with 4% employer match
• Work-life balance, flexible time off, and remote work options
• Parental leave

Why do we love working at Recast?

It takes great people across an entire company to build great tools. As a growing start‑up, every employee has an opportunity to make a huge impact on our business, as well as ample opportunities to learn and grow. We are a people‑first culture with passionate, talented, and supportive teammates. We are committed to making every employee feel respected and valued. We recognize to bring our best selves to Recast, it’s important for everyone to nurture their lives outside of work.

Recast provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, creed, gender, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, national origin, age, disability, genetic information or characteristics, marital status, familial status, veteran or military status, status regarding public assistance, membership or activity in a local commission, or any other protected status in accordance with applicable federal, state and local laws.