Senior Demand Gen Lead — Global Enterprise Pipeline

Recorded Future, Inc.; Boston (MA); On-site; USD 128,000 - 192,000; Full time

Job summary

Recorded Future is seeking a Senior Demand Generation Manager to build and run integrated campaigns that drive engagement and pipeline from target accounts. You’ll own campaigns end to end—from brief to reporting—across channels and regions, partnering with Product Marketing, Marketing Operations, Content, and Sales.

You’ll use AI tools and marketing tech to move faster, drive intent-based targeting, and optimize performance, owning a pipeline number and delivering measurable impact.

Qualifications

• 10+ years of demand generation, growth marketing, or related B2B SaaS experience.
• Proven track record owning pipeline targets and revenue outcomes.
• Experience building integrated, multi-channel campaigns for global enterprise.

Responsibilities

• Develop and execute end-to-end demand programs from brief to reporting.
• Translate product messaging into campaign structures across channels.
• Lead cross-functional kickoff and align stakeholders.

Skills

Demand generation

B2B SaaS

Multi-channel campaigns

Intent data

AI tools

Analytics

Cross-functional collaboration

Pipeline ownership

Leadership

Strategic thinking

Tools

Marketing Automation platforms

CRM systems

Analytics/Attribution tools

Job description

Recorded Future is seeking a Senior Demand Generation Manager to build and run integrated campaigns that drive engagement and pipeline from target accounts. You’ll own campaigns end to end—from brief to reporting—across channels and regions, partnering with Product Marketing, Marketing Operations, Content, and Sales.

You’ll use AI tools and marketing tech to move faster, drive intent-based targeting, and optimize performance, owning a pipeline number and delivering measurable impact.