Senior Demand Gen Lead — Multichannel Campaigns

Glean-Technologies; San Francisco (CA); Hybrid; USD 112,000 - 187,000; Full time

Benefits offered by this job

Home office stipend

Education stipend

Wellness stipend

Healthy lunches daily

Comprehensive benefits

401(k) plan

Job summary

Glean is seeking a Demand Generation Manager to drive high-impact marketing campaigns and ABM programs in a fast-paced B2B SaaS setting. You will partner with sales, product marketing, and content teams to create messaging, optimize landing pages, and manage multi-channel programs.

You will own end-to-end execution, from planning to post-campaign reporting, while leveraging data to improve conversion and ROI.

Qualifications

• BS/BA in Business, Marketing or related field.
• 5+ years in a fast-paced B2B SaaS environment.
• Experience with CRM and marketing automation tools (SFDC, Marketo).
• Experience growing a database across multiple channels.

Responsibilities

• Develop and execute multi-channel demand generation campaigns to drive lead generation, pipeline growth, and revenue.
• Manage webinar programs and ABM initiatives in collaboration with sales.
• Partner with product marketing and content teams to craft messaging and landing pages.
• Analyze performance data to improve conversion rates and cost-effectiveness.
• Oversee campaign lifecycle and ensure alignment with business objectives.

Skills

Demand generation

ABM

CRM & marketing automation

Cross-functional collaboration

Analytics & optimization

Education

BS/BA in Business, Marketing or related field

Tools

SFDC

Marketo

Sendoso

Apollo

Job description

Glean is seeking a Demand Generation Manager to drive high-impact marketing campaigns and ABM programs in a fast-paced B2B SaaS setting. You will partner with sales, product marketing, and content teams to create messaging, optimize landing pages, and manage multi-channel programs.

You will own end-to-end execution, from planning to post-campaign reporting, while leveraging data to improve conversion and ROI.