Senior Demand Gen Lead: Growth ABM & Data-Driven Campaigns

Maven AGI, Inc.; United States; On-site; USD 140,000 - 193,000; Full time

Benefits offered by this job

Medical, dental, and vision coverage

HSA and FSA plans

Unlimited vacation and parental leave

Free lunches and onsite gym

Commuter benefits

Home office stipend

Continuing education stipend

Equity

Job summary

Maven AGI, Inc. is seeking a senior demand generation professional to own strategy and execution across inbound and outbound channels. You will collaborate with SDRs and AEs to convert demand into pipeline, and build lifecycle/workflow programs inside Salesforce and our marketing platforms.

The role emphasizes hands-on work, growth experimentation, and scaling GTM operations. Ideal candidates have 6+ years in B2B SaaS demand generation, with proven ability to launch and scale major channels from

Qualifications

• 6+ years in demand generation, growth, or marketing operations at a B2B SaaS company
• Built a demand gen function or major channel from the ground up across inbound and outbound
• Hands-on platform experience with marketing automation, lead scoring, and routing
• Experience coordinating with SDR and AE teams on lead handoff and feedback loop
• Comfortable pulling reports and explaining funnel performance to sales leadership
• Experience running ABM against enterprise accounts is a plus
• Bonus: marketing to technical or AI-forward buyers; AI-driven GTM workflows

Responsibilities

• Own the demand generation strategy and number across multi-channel campaigns
• Collaborate daily with SDRs and AEs on campaign handoff and lead quality
• Hands-on work in platforms: lifecycle marketing, performance marketing, and Salesforce
• Build and run ABM programs for strategic accounts
• Coordinate with field marketing on events and tie programs to accounts/campaigns
• Define and own key metrics and build trustable attribution reporting
• Run test-and-learn experiments in new channels and AI-driven tactics
• Build scalable systems and playbooks for growth

Skills

Demand generation

B2B SaaS

Marketing automation

Sales handoff

ABM

Data analysis

Salesforce

Clay

Tools

Salesforce

Clay

Job description

Maven AGI, Inc. is seeking a senior demand generation professional to own strategy and execution across inbound and outbound channels. You will collaborate with SDRs and AEs to convert demand into pipeline, and build lifecycle/workflow programs inside Salesforce and our marketing platforms.

The role emphasizes hands-on work, growth experimentation, and scaling GTM operations. Ideal candidates have 6+ years in B2B SaaS demand generation, with proven ability to launch and scale major channels from