Senior Demand Gen Architect – SaaS, ABM & Attribution

Avarra; United States; Hybrid; USD 150,000 - 200,000; Full time

Job summary

Avarra, the AI experts platform for go to market, is hiring a Senior Demand Gen Lead who will own paid, lifecycle email, ABM programs and reporting that proves what works. You’ll be hands-on in HubSpot and LinkedIn Ads from week one, turning demand into qualified pipeline.

You will report to the Head of Marketing with growth potential into a team lead role. Five+ years in B2B SaaS demand gen, deep HubSpot skills, and a track record in pipeline and CAC are required.

Qualifications

• Five or more years in demand gen at a B2B SaaS company, with at least two running paid yourself
• Deep HubSpot. Build workflows, fix attribution and pull reports without help
• A track record you can describe in pipeline and CAC, not just impressions or MQLs
• Comfort selling to revenue leaders (CROs, VPs of Sales, Heads of Rev Ops)

Responsibilities

• Own the paid program end to end, starting with LinkedIn and expanding to other channels
• Run ABM across a target account universe (~900 accounts)
• Fix attribution in HubSpot so every dollar maps to pipeline
• Build lifecycle and nurture email programs including re-engagement and close-lost
• Improve conversion for avarra.ai and the interactive product experience
• Collaborate with AEs and SDRs on what actually converts and adjust programs accordingly
• Report pipeline contribution weekly with real numbers (no spin)

Skills

Demand generation

HubSpot

Attribution reporting

CAC optimization

B2B SaaS

Tools

ABM platforms

ZoomInfo

Clay

Job description

About Avarra

Avarra is the AI experts platform for go to market. Our AI experts prep reps before calls, join them live, coach the follow-through, and greet buyers on your website.

We are building a future where AI enhances and extends the real people on a team. Agents are not humans, but they can make humans better.

We are backed by Lightspeed, whose portfolio includes Anthropic, Navan, Netskope, Wiz and Ramp. Our platform runs inside some of the largest companies in the US.

The role

You own everything that turns demand into qualified pipeline. Paid, lifecycle email, web conversion, ABM and the reporting that proves what worked.

This is a builder role, not a manager-of-agencies role. You will be hands on in HubSpot and LinkedIn Ads from week one. Today the function is one person plus a LinkedIn ads consultant. You are the person who makes it a system.

You report to the Head of Marketing. We expect to hire a VP of Marketing later this year, so there is real room to grow into a team lead.

What you'll do

• Own the paid program end to end. LinkedIn first, then whatever else earns its budget.

• Run the ABM motion against our target account universe of roughly 900 accounts across cyber, HCM, fintech, healthcare, legal and staffing.

• Fix and then own attribution in HubSpot so every dollar maps to pipeline. Some of this plumbing is broken today and you will inherit it.

• Build the lifecycle and nurture email program, including re-engagement and close-lost.

• Improve conversion on avarra.ai and on the interactive product experience we send buyers to.

• Partner with the three AEs and the SDR on what actually converts, and change the program based on what they tell you.

• Report pipeline contribution weekly against the model, with real numbers and no spin.

What you bring

• Five or more years in demand gen at a B2B SaaS company, with at least two running paid yourself rather than briefing an agency.

• Deep HubSpot. You can build the workflows, fix the attribution and pull the report without asking for help.

• A track record you can describe in pipeline and CAC, not impressions and MQLs.

• Comfort selling to revenue leaders. Our buyers are CROs, VPs of Sales and heads of revenue operations.

• Willingness to be wrong out loud. We challenge ideas directly and change our minds fast.

Nice to have

• You have run demand gen at a company between Series A and Series B and remember what that felt like.

• Experience with ABM platforms, ZoomInfo or Clay.

• You have marketed an AI product to a skeptical audience.

How we work

We ship early and learn from real usage. We give straightforward feedback. We take responsibility for outcomes, not output. We are remote and we value what you produce over the hours you sit online.

Compensation

$150,000 to $200,000 base, plus equity. Final offer depends on experience.