Senior Demand Gen Architect – SaaS, ABM & Attribution

Avarra; Northern (KY); Hybrid; USD 150,000 - 200,000; Full time

Job summary

Avarra, the AI experts platform for go to market, is hiring a Senior Demand Gen Lead who will own paid, lifecycle email, ABM programs and reporting that proves what works. You’ll be hands-on in HubSpot and LinkedIn Ads from week one, turning demand into qualified pipeline.

You will report to the Head of Marketing with growth potential into a team lead role. Five+ years in B2B SaaS demand gen, deep HubSpot skills, and a track record in pipeline and CAC are required.

Qualifications

• Five or more years in demand gen at a B2B SaaS company, with at least two running paid yourself
• Deep HubSpot. Build workflows, fix attribution and pull reports without help
• A track record you can describe in pipeline and CAC, not just impressions or MQLs
• Comfort selling to revenue leaders (CROs, VPs of Sales, Heads of Rev Ops)

Responsibilities

• Own the paid program end to end, starting with LinkedIn and expanding to other channels
• Run ABM across a target account universe (~900 accounts)
• Fix attribution in HubSpot so every dollar maps to pipeline
• Build lifecycle and nurture email programs including re-engagement and close-lost
• Improve conversion for avarra.ai and the interactive product experience
• Collaborate with AEs and SDRs on what actually converts and adjust programs accordingly
• Report pipeline contribution weekly with real numbers (no spin)

Skills

Demand generation

HubSpot

Attribution reporting

CAC optimization

B2B SaaS

Tools

ABM platforms

ZoomInfo

Clay

Job description

Avarra, the AI experts platform for go to market, is hiring a Senior Demand Gen Lead who will own paid, lifecycle email, ABM programs and reporting that proves what works. You’ll be hands-on in HubSpot and LinkedIn Ads from week one, turning demand into qualified pipeline.

You will report to the Head of Marketing with growth potential into a team lead role. Five+ years in B2B SaaS demand gen, deep HubSpot skills, and a track record in pipeline and CAC are required.