Senior Demand Gen Lead — ABM & Growth, SaaS

Maven AGI, Inc.; Boston (MA); On-site; USD 140,000 - 193,000; Full time

Benefits offered by this job

Health premiums covered for you

HSA and FSA plans available

Unlimited vacation

Paid parental leave

Home office stipend

Continuing education stipend

Competitive salary and equity

In-office perks

Job summary

Maven AGI is seeking a senior demand generation contributor to own the strategy and the number. You will build multi‑channel campaigns, manage inbound and outbound programs, and work hands-on configuring platforms and workflows in Salesforce.

You will collaborate daily with SDRs and AEs to turn demand into pipeline, run ABM for enterprise accounts, and define metrics with transparent attribution. The role emphasizes growth, experimentation, and scalable systems.

Qualifications

• 6+ years in demand generation, growth, or marketing operations at a B2B SaaS company.
• Built a demand gen function or major channel from the ground up, across inbound and outbound.
• Hands-on platform experience: marketing automation, lead scoring, and routing.
• Direct experience with SDR and AE teams: ownership of lead handoff and feedback loops.
• Comfortable with data: pull reports and explain funnel performance to sales leadership.
• Experience running ABM against strategic or enterprise accounts is a strong plus.
• Bonus: marketing to technical or AI-forward buyers, or AI-enabled GTM workflows.

Responsibilities

• Own the demand generation strategy and number across inbound (paid ads, website) and outbound (technographic targeting, sequences with SDRs).
• Partner with SDRs and AEs daily on campaign handoff, lead quality, and follow-through.
• Work hands-on in platforms: lifecycle marketing, performance marketing, Salesforce workflows.
• Build and run ABM programs for strategic accounts across paid, email, and outbound.
• Collaborate with field marketing on events and ensure alignment with digital campaigns.
• Define and own key metrics (MQL‑to‑SQL, pipeline, CAC by channel) and build trustworthy attribution reports.
• Run test-and-learn across new channels and AI-driven tactics where they fit.
• Build scalable systems and playbooks for growth without rebuilding quarterly.

Skills

Demand generation

Growth

Marketing operations

Marketing automation

ABM

Data analysis

Tools

Salesforce

Clay

Job description

Maven AGI is seeking a senior demand generation contributor to own the strategy and the number. You will build multi‑channel campaigns, manage inbound and outbound programs, and work hands-on configuring platforms and workflows in Salesforce.

You will collaborate daily with SDRs and AEs to turn demand into pipeline, run ABM for enterprise accounts, and define metrics with transparent attribution. The role emphasizes growth, experimentation, and scalable systems.