Senior Demand Gen Leader (SaaS ABM & Growth)

Glean; San Francisco (CA); Hybrid; USD 163,000 - 187,000; Full time

Benefits offered by this job

Home office stipend

Annual education stipend

Wellness stipend

Healthy lunches daily

Job summary

Glean is hiring a Demand Generation Manager to design and run high-impact marketing campaigns that fuel growth across our enterprise customer base. In this hybrid role, you’ll partner closely with sales, product marketing, and content teams to drive net-new leads and influence opportunities in a fast-paced startup environment.

You will own end-to-end demand generation programs, including multi-channel campaigns, webinars, and ABM initiatives, while iterating based on data and results.

Qualifications

• 5+ years in a fast-paced B2B SaaS marketing environment.
• BS/BA in Business, Marketing or related field.
• Experience with CRM and marketing automation; SFDC and Marketo preferred; Sendoso and Apollo a plus.
• Experience growing a database across multiple channels.
• Proven ability to partner with sales to generate qualified leads.
• Ability to quickly learn new technologies and systems.
• Excellent communication and creative instincts.
• Innovative, resourceful, and adaptable with competing priorities.

Responsibilities

• Develop and execute multi-channel demand generation campaigns to drive leads, pipeline, and revenue.
• Manage the webinar program from concept to promotion and follow-up.
• Collaborate with BDRs and sales for efficient campaign enablement and communication.
• Partner with product marketing, content, and creative teams for messaging and assets.
• Identify opportunities for new lead generation and stay ahead of industry trends.
• Leverage data and analytics to optimize strategies and conversion rates.
• Execute targeted ABM strategies for high-value accounts.
• Manage timelines, budgets, and resources for campaigns.
• Coordinate with cross-functional teams to align with business objectives.
• Oversee lifecycle of demand generation and ABM campaigns, from planning to post-campaign reporting.

Skills

Demand generation

ABM

Campaign management

Multi-channel campaigns

Cross-functional collaboration

Analytics

Creative instincts

Startup mindset

Education

BS/BA in Business, Marketing or related field

Tools

SFDC

Marketo

Sendoso

Apollo

Job description

Glean is hiring a Demand Generation Manager to design and run high-impact marketing campaigns that fuel growth across our enterprise customer base. In this hybrid role, you’ll partner closely with sales, product marketing, and content teams to drive net-new leads and influence opportunities in a fast-paced startup environment.

You will own end-to-end demand generation programs, including multi-channel campaigns, webinars, and ABM initiatives, while iterating based on data and results.