Senior Demand Gen Lead for B2B SaaS Growth

Relativity; Kansas City (MO); Hybrid; USD 128,000 - 192,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

Relativity is hiring a senior demand‑generation marketer for the Gavel team. You will own strategy, the tech stack, channels, and reporting, driving trials and demo requests across two products: Gavel Workflows and Gavel Exec.

This high‑autonomy role suits a solo marketer who thinks in systems and owns pipeline outcomes. You will lead paid search and social, SEO, content, and lifecycle programs, Partner with sales and CS, and build AI workflows, with the ability to influence cross‑functional

Qualifications

• 7–10 years in demand generation, growth marketing, or related role at a B2B SaaS company
• Solo or near‑solo marketer who owns strategy and outcomes
• Hands‑on paid ownership: campaigns, budgeting, bidding, tracking
• Strong HubSpot proficiency across sequences, workflows, lifecycle, and reporting
• Experience designing SEO/content programs with measurable pipeline impact
• Ability to translate data from analytics tools into investment recommendations

Responsibilities

• Define the demand generation strategy across two products and own outcomes (trials, demos, CAC, LTV)
• Own and optimize paid search and paid social campaigns (Google Ads, Microsoft Ads, Meta, LinkedIn, Reddit, OpenAI)
• Own HubSpot as system of record: contact mgmt, lifecycle stages, routing, lead flow
• Design onboarding, nurture, and marketing email sequences across both products
• Translate data into leadership recommendations and manage the martech stack and AI automations

Skills

HubSpot proficiency

Paid search

AI workflows

Written communication

Cross-functional

Tools

BigQuery

Looker

GA4

HubSpot

Job description

Relativity is hiring a senior demand‑generation marketer for the Gavel team. You will own strategy, the tech stack, channels, and reporting, driving trials and demo requests across two products: Gavel Workflows and Gavel Exec.

This high‑autonomy role suits a solo marketer who thinks in systems and owns pipeline outcomes. You will lead paid search and social, SEO, content, and lifecycle programs, Partner with sales and CS, and build AI workflows, with the ability to influence cross‑functional