Senior Demand Gen & Growth Architect (Hybrid)

Relativity; Indianapolis (IN); Hybrid; USD 128,000 - 192,000; Full time

Job summary

Relativity is expanding its Gavel product line with a high-autonomy marketing leadership role. You will own strategy, martech stack, channels, and reporting for both Gavel Workflows and Gavel Exec, driving trials and demos into revenue across a hybrid work model in the US.

You will be the sole or near-solo marketer on the team, building and optimizing demand generation, SEO, content, and lifecycle programs while collaborating with engineering and data teams to maximize ROI.

Qualifications

• 7 to 10 years in demand generation, growth marketing, or a closely related role at a B2B SaaS company.
• Demonstrated experience as a solo or near-solo marketer who owned strategy and outcomes.
• Hands-on paid ownership: managed campaigns, budget decisions, and conversion tracking.
• Strong HubSpot proficiency across sequences, workflows, lifecycle management, and reporting.
• Experience designing and executing SEO or content programs with measurable pipeline impact.
• Comfortable working cross-functionally with engineering and data teams to build marketing infra.
• AI fluency: using AI tools to build automations, content, and faster workflows.
• Strong written communication for briefs, strategies, and recommendations.

Responsibilities

• Define demand generation strategy across both products and own the outcomes: trials, demos, CAC, ACV, LTV.
• Own and optimize paid search and paid social campaigns across Google Ads, Microsoft Ads, Meta, LinkedIn, Reddit, and OpenAI.
• Advise leadership on funnel health, channel ROI, and investment prioritization.
• Identify, build, and run experiments and big bets to drive step-change growth, from hypothesis to execution and reporting.
• Own our Webflow site: strategy, page edits, CMS updates, new page launches.
• Define and drive the SEO and AEO content strategy, including the competitor hub and LLM citation visibility program.
• Run editorial operations for two founder Substacks and bi-weekly newsletters.
• Oversee contractors for SEO/AEO execution and social content production.
• Own HubSpot as the system of record: contact management, lifecycle stages, routing logic, and lead flow.
• Design and build onboarding, nurture, sales, and marketing email sequences across both products.
• Partner with sales and customer success on pipeline content, outbound sequences, competitive assets, and retention communications.
• Maintain and evolve the marketing attribution model and connect pre-signups to revenue outcomes.

Skills

Content Strategy

Demand Generation Strategy

AI fluency

Strong written communication

Cross-functional collaboration

Data-driven decisions

Paid Advertising management

SEO knowledge

Marketing measurement

Tools

HubSpot

Google Ads

Microsoft Ads

Meta (Facebook) Ads

LinkedIn Ads

Reddit Ads

OpenAI

Looker

BigQuery

GA4

Google Sheets

Job description

Relativity is expanding its Gavel product line with a high-autonomy marketing leadership role. You will own strategy, martech stack, channels, and reporting for both Gavel Workflows and Gavel Exec, driving trials and demos into revenue across a hybrid work model in the US.

You will be the sole or near-solo marketer on the team, building and optimizing demand generation, SEO, content, and lifecycle programs while collaborating with engineering and data teams to maximize ROI.