Senior Demand Gen Leader for SaaS Growth & AI

Relativity; Wichita (KS); Hybrid; USD 128.000 - 192.000; Vollzeit

Zusammenfassung

Relativity's Gavel team seeks a senior marketer to own demand generation for two products, Gavel Workflows and Gavel Exec. You will manage strategy, tech stack, channels, and reporting, acting as the sole marketing function with high autonomy to drive pipeline and revenue.

You will lead paid search, paid social, SEO, content, email, and lifecycle programs, partnering with sales and translating data into investment decisions for leadership.

Qualifikationen

• 7–10 years of experience in demand generation, growth marketing, or a closely related role at a B2B SaaS company.
• Demonstrated experience as a solo or near-solo marketer who owned strategy and outcomes, not just execution.
• Hands-on paid ownership with budget and bid decisions, and understanding of conversion tracking.
• Strong HubSpot proficiency across sequences, workflows, lifecycle management, and reporting.
• Experience designing and executing SEO or content programs with measurable pipeline impact.
• Comfortable working cross-functionally with engineering and data teams to build marketing infrastructure.
• AI fluency: using AI tools to build automations, produce content, and analyze data.

Aufgaben

• Define the demand generation strategy across both products and own the outcomes: trials, demos, CAC, ACV, LTV.
• Own and optimize paid search and paid social campaigns across Google Ads, Microsoft Ads, Meta, LinkedIn, Reddit, and OpenAI.
• Advise leadership on funnel health, channel ROI, and investment prioritization.
• Identify, build, and run experiments and big bets to drive step-change growth, from hypothesis to execution and reporting.

Kenntnisse

Demand generation

Growth marketing

Solo marketer

HubSpot

SEO

AI fluency

Written communication

Tools

HubSpot

GA4

BigQuery

Jobbeschreibung

Relativity's Gavel team seeks a senior marketer to own demand generation for two products, Gavel Workflows and Gavel Exec. You will manage strategy, tech stack, channels, and reporting, acting as the sole marketing function with high autonomy to drive pipeline and revenue.

You will lead paid search, paid social, SEO, content, email, and lifecycle programs, partnering with sales and translating data into investment decisions for leadership.