Senior Demand Gen Campaign Lead — Multi-Channel, Remote

remote work; United States; À distance; USD 120 000 - 180 000; Plein temps

Résumé du poste

Oyster is seeking a senior demand generation leader to own planning and delivering integrated campaigns across multiple channels to convert target accounts into pipeline and revenue. You will lead multi-channel campaigns, develop quarterly plans balancing always-on with high-impact moments, and partner with Product Marketing and Brand to turn positioning into content and offers.

The role emphasizes ROI, budget management, and collaboration with sales, ops, and external vendors in a globally

Qualifications

• 6+ years in B2B integrated or demand generation marketing with ownership of campaigns.
• Track record of driving pipeline and revenue outcomes, not just engagement.
• Strong cross-functional collaboration and data-driven decision making.
• Experience with attribution, pipeline measurement, and AI tools for planning or automation.
• Hands-on experience with Salesforce and HubSpot or equivalent CRM/MAP.
• Excellent written and verbal communication, comfortable presenting to senior stakeholders.

Responsabilités

• Lead planning, execution, and optimization of multi-channel demand generation campaigns.
• Develop quarterly campaign plans balancing always-on programs with high-impact moments.
• Partner with Product Marketing and Brand to turn positioning into campaign content and offers.
• Create campaign enablement assets and align with BDRs for effective follow-up.
• Manage timelines, budget, and resources with ROI accountability.
• Collaborate with marketing, sales, ops, and external vendors to ensure aligned execution.

Connaissances

B2B demand generation

Campaign ownership

Cross-functional collaboration

Data-driven decisions

Salesforce

HubSpot

MAP tools

Communication skills

Outils

Salesforce

HubSpot

MAP tools

Description du poste

Oyster is seeking a senior demand generation leader to own planning and delivering integrated campaigns across multiple channels to convert target accounts into pipeline and revenue. You will lead multi-channel campaigns, develop quarterly plans balancing always-on with high-impact moments, and partner with Product Marketing and Brand to turn positioning into content and offers.

The role emphasizes ROI, budget management, and collaboration with sales, ops, and external vendors in a globally