Senior Integrated Campaign Manager

remote work; United States; Remote; USD 120,000 - 180,000; Full time

Job summary

Oyster is seeking a senior demand generation leader to own planning and delivering integrated campaigns across multiple channels to convert target accounts into pipeline and revenue. You will lead multi-channel campaigns, develop quarterly plans balancing always-on with high-impact moments, and partner with Product Marketing and Brand to turn positioning into content and offers.

The role emphasizes ROI, budget management, and collaboration with sales, ops, and external vendors in a globally

Qualifications

• 6+ years in B2B integrated or demand generation marketing with ownership of campaigns.
• Track record of driving pipeline and revenue outcomes, not just engagement.
• Strong cross-functional collaboration and data-driven decision making.
• Experience with attribution, pipeline measurement, and AI tools for planning or automation.
• Hands-on experience with Salesforce and HubSpot or equivalent CRM/MAP.
• Excellent written and verbal communication, comfortable presenting to senior stakeholders.

Responsibilities

• Lead planning, execution, and optimization of multi-channel demand generation campaigns.
• Develop quarterly campaign plans balancing always-on programs with high-impact moments.
• Partner with Product Marketing and Brand to turn positioning into campaign content and offers.
• Create campaign enablement assets and align with BDRs for effective follow-up.
• Manage timelines, budget, and resources with ROI accountability.
• Collaborate with marketing, sales, ops, and external vendors to ensure aligned execution.

Skills

B2B demand generation

Campaign ownership

Cross-functional collaboration

Data-driven decisions

Salesforce

HubSpot

MAP tools

Communication skills

Tools

Salesforce

HubSpot

MAP tools

Job description

About the role

Oyster is a global employment platform that hires, pays, and cares for talent anywhere. This role owns planning and delivering integrated demand generation campaigns to convert target accounts into pipeline and revenue, across multiple channels.

What you'll do

• Lead planning, execution, and optimization of multi-channel demand generation campaigns
• Develop quarterly campaign plans balancing always-on programs with high-impact moments
• Partner with Product Marketing and Brand to turn positioning into campaign content and offers
• Create campaign enablement assets and align with BDRs for effective follow-up
• Manage timelines, budget, and resources with ROI accountability
• Collaborate with marketing, sales, ops, and external vendors to ensure aligned execution

What they're looking for

• 6+ years in B2B integrated or demand generation marketing with ownership of campaigns
• Track record of driving pipeline and revenue outcomes, not just engagement
• Strong cross-functional collaboration and data-driven decision making
• Experience with attribution, pipeline measurement, and AI tools for planning or automation
• Hands-on experience with Salesforce and HubSpot or equivalent CRM/MAP
• Excellent written and verbal communication, comfortable presenting to senior stakeholders

For applicants in Nigeria

• The listing states this is a global remote role; base location is not restricted to a specific country, but the role requires work authorization where you live
• The listing specifies asynchronous, remote work and does not mention a required timezone, but states you must be within UTC−6 to UTC+3 for this role
• The listing does not specify contractor versus employee status
• The listing does not state pay currency or range
• The listing does not mention visa requirements