Senior Demand Gen Lead - Multi-Channel Growth

Rippling; San Francisco (CA); On-site; USD 168,000 - 210,000; Full time

Job summary

Rippling is seeking a Senior Growth Manager, Demand Generation, to scale upmarket campaigns that fuel pipeline and revenue across channels. You will own end-to-end demand generation initiatives, from concept through analysis, partnering across product, growth, and data teams to build personalized nurture streams and optimize performance.

You will apply deep expertise in marketing automation, journey design, A/B testing, and segmentation, with a focus on proactive, data-driven optimization.

Qualifications

• 6+ years of experience in lifecycle, growth, or demand marketing at high-growth B2B SaaS companies.
• Proven track record of using demand generation/growth marketing to drive lead nurture, acquisition, and conversion.
• Customer obsession reflected in punchy, specific copy and out-of-the-box lead gen campaigns.
• Deep expertise in marketing automation, journey building, A/B testing, and customer segmentation.
• Clear, concise communicator with cross-team influence; close collaboration with sales is imperative.
• Analytical mindset; capable of data-driven decisions using Excel/SQL to draw insights.

Responsibilities

• Own and execute demand generation campaigns from concept to analysis, including copywriting, targeting, content, and enablement.
• Write email nurture drips, run lead capture campaigns, and manage paid advertising to educate prospects about products and topics.
• Partner with product, growth, and data teams to map journeys and build personalized nurture streams.
• Collaborate with sales, growth, marketing ops, analytics, and brand to execute campaigns.
• Analyze performance across touchpoints, optimize resources, test ideas, and scale what works.
• Serve as connective tissue across marketing, growth-engineering, and sales to align messaging and timing.

Skills

Lifecycle marketing

Growth marketing

Demand generation

Cross-functional collaboration

Analytics

Marketing automation

SQL

Tools

Marketing automation platforms

SQL

Excel

A/B testing

Job description

Rippling is seeking a Senior Growth Manager, Demand Generation, to scale upmarket campaigns that fuel pipeline and revenue across channels. You will own end-to-end demand generation initiatives, from concept through analysis, partnering across product, growth, and data teams to build personalized nurture streams and optimize performance.

You will apply deep expertise in marketing automation, journey design, A/B testing, and segmentation, with a focus on proactive, data-driven optimization.