Integrated Campaign Manager

Oyster HR; United States; Remote; USD 110,000 - 170,000; Full time

Job summary

Oyster is hiring an Integrated Campaign Manager to lead the planning and execution of integrated growth campaigns for global prospective customers, turning target accounts into pipeline and accelerating open opportunities.

Reporting to the Director of Demand Generation, you will partner closely with Product Marketing, Brand, Digital, Events, Ops, and Sales to deliver a single buyer journey across channels and to own strategy, channel mix and spend with a focus on measurable pipeline impact.

Qualifications

• Experience building multi‑channel demand gen programs for B2B SaaS.
• Proven ability to drive pipeline and revenue impact.
• Strong collaboration with product marketing, brand, and sales.

Responsibilities

• Plan, execute and optimize multi‑channel demand generation campaigns to drive net‑new pipeline.
• Create quarterly campaign plans balancing always‑on programs with peak initiatives.
• Collaborate with Product Marketing and Brand to translate positioning into messaging and assets.
• Develop campaign enablement materials (talk tracks, emails, assets) and measure results against pipeline goals.

Skills

Demand generation

Multi‑channel campaigns

B2B SaaS

Campaign analytics

Tools

HubSpot

Salesforce

Job description

One platform, a whole world of opportunityThe best jobs have always clustered in a handful of the world's wealthiest cities. But talent is everywhere. Oyster set out to close that gap - building a global employment platform that lets companies hire, pay, and care for brilliant people anywhere. We're proof that a high-performing culture doesn't need an office. Distributed across 60+ countries since 2020, we've built something the industry keeps noticing: Ranked #10 of 250 on TIME and Statista's 2026 list of America's Top WorkTech Companies Named one of America's Greatest Startup Workplaces 2026 by Newsweek A G2 Spring 2026 Leader across Employer of Record, Global Employment, Multi-country Payroll, and HR Compliance The only B Corp-certified global employment platform ~ independently verified since 2023 Two of those rankings measured our business impact from the outside. One measured how our own people feel about working here. They landed in the same place ~ because at Oyster, culture and performance aren't separate conversations. They're the same one. And we're just getting started. If you want to do the best work of your career alongside people who care as much as you do, we'd love for you to apply.

The Role

Location: While this position is posted in a specific location, all of Oyster’s positions are fully remote and you can work from home. Forever. To create the best experience for our new hire, this role requires you to be based within UTC−6 to UTC+3.

Role Summary

Oyster is hiring an Integrated Campaign Manager to lead the planning and execution of integrated growth campaigns for global prospective customers, turning target accounts into pipeline and accelerating open opportunities. Reporting to the Director of Demand Generation and Growth Marketing, you'll partner closely with our Product Marketing, Brand, Digital, Events, Ops, and Sales teams to deliver one coherent buyer journey across every channel. This is a role for a marketer who wants their work measured in pipeline, not page views. You’ll own Oyster’s integrated campaigns end to end. Deciding the strategy, the channel mix and the spend, and you’ll see directly how your work drives revenue. You’ll sit at the centre of Marketing and Sales, with the scope to shape how we reach companies hiring across borders.

Key Responsibilities

Demand Generation Campaign Execution

• Develop, execute and optimize multi‑channel demand generation campaigns. Including content syndication, webinars, virtual events, email nurtures, direct mail, referral programs, and demo programs: to drive net‑new pipeline and accelerate open opportunities.
• Build quarterly campaign plans that balance always‑on programs with high‑impact moments for the full prospect lifecycle, modeled backward from pipeline goals to determine program mix and spend.
• Partner with Product Marketing and Brand to turn positioning into campaign messaging, offers, and content that is tested and refined based on results.
• Build campaign enablement (talk tracks, ema