Senior Demand Gen Campaign Lead — ABX, AI & Remote

Workiva Inc.; United States; A distancia; USD 106.000 - 185.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Discretionary bonus

Restricted Stock Units (RSUs)

401(k) match

Comprehensive employee benefits

Descripción de la vacante

Workiva Inc. is seeking a Senior Campaign Manager to lead end-to-end integrated demand generation programs, spanning ABX, paid media, webinars, and partner activation.

You will align with Field Marketing, Operations, Content, Creative, Sales, and Partner Marketing to drive qualified pipeline and multi-solution growth. You will set strategy and execute tactically, managing pipeline targets, channel mix decisions, and performance reporting.

Formación

• 6+ years in B2B SaaS demand generation, campaign management, or revenue marketing.
• Undergraduate Degree required.

Responsabilidades

• Develop and own integrated, multi-touch campaign plans aligned to GTM priorities.
• Design campaigns across awareness through closed pipeline.
• Build and manage briefs, messaging frameworks, audience segmentation, and channel activation plans — end to end.
• Translate product narratives into campaigns for multiple personas across buying groups.
• Orchestrate campaign components across stakeholders to ensure on-time delivery.
• Actively integrate AI into campaign workflows for personalization at scale.

Conocimientos

B2B SaaS demand generation

Campaign management

Revenue marketing

Data-driven decision making

Educación

Undergraduate degree

Herramientas

Marketo

Salesforce

Descripción del empleo

Workiva Inc. is seeking a Senior Campaign Manager to lead end-to-end integrated demand generation programs, spanning ABX, paid media, webinars, and partner activation.

You will align with Field Marketing, Operations, Content, Creative, Sales, and Partner Marketing to drive qualified pipeline and multi-solution growth. You will set strategy and execute tactically, managing pipeline targets, channel mix decisions, and performance reporting.