Remote Demand Gen Manager – ABM & AI Campaigns

Gomotive; Northern (KY); Hybrid; USD 90,000 - 111,000; Full time

Benefits offered by this job

Health, pharmacy, optical and dental

Paid time off

Sick time off

Disability coverage (short & long term

Life insurance

401k contribution

Job summary

Motive, a leading operations platform, is seeking a Demand Generation Marketing Manager for the Mid-Market segment. You will drive ABM and full-funnel campaigns, align with content and sales teams, and optimize programs across channels to generate qualified pipeline.

You will partner with marketing and sales to map content, maintain target accounts, and implement data-driven improvements in a fast-paced, ambiguous environment. Remote USA options are available for the right candidate.

Qualifications

• 5+ years of experience in B2B demand generation, campaign management, or growth marketing (not including internships).
• Proven track record of executing multi-channel demand generation campaigns that drive measurable pipeline contribution beyond just events.
• Hands-on experience with ABM strategies, including 1:Few and 1:Many campaign motions.
• Experience partnering with sales teams (SDRs, AEs) to align marketing campaigns with outbound and inbound motions.
• Working knowledge of marketing automation platforms and CRM systems (Salesforce, Marketo)
• Comfortable analyzing campaign performance data in Excel/Google Sheets and Tableau, with the ability to derive insights and make data-informed decisions.
• Strong project management skills with experience in Asana or equivalent tools.
• Excellent written and verbal communication skills, with the ability to create compelling campaign briefs and sales enablement materials.
• Location Preference: Austin, TX, Nashville TN or San Francisco (2x a week in the office); however for the right candidate we will consider remote USA
• This is an individual contributor role

Responsibilities

• Plan, execute, and optimize Programmatic ABM campaigns and full-funnel demand generation campaigns across mid-market segments.
• Partner with Content Marketing, Customer Marketing and PMM to map content to the buyer journey and support campaign objectives.
• Maintain target account lists and apply funnel knowledge to inform targeting and messaging decisions.
• Collaborate with Marketing Operations to ensure accurate targeting and campaign setup.
• Develop campaign briefs with copy direction and messaging hierarchy.
• Leverage AI tools to accelerate personalization and insight generation.
• Own execution for select channels including Webinars and Direct Mail, managing end-to-end setup and performance tracking.
• Monitor channel performance and reallocate spend as needed.
• Build testing and iteration cycles into campaigns for learnings.
• Prepare weekly marketing updates and leadership-facing insights.

Skills

ABM strategies

Multi-channel campaigns

Sales collaboration

Data analysis

Campaign optimization

Content mapping

Tools

Salesforce

Marketo

Tableau

Asana

Job description

Motive, a leading operations platform, is seeking a Demand Generation Marketing Manager for the Mid-Market segment. You will drive ABM and full-funnel campaigns, align with content and sales teams, and optimize programs across channels to generate qualified pipeline.

You will partner with marketing and sales to map content, maintain target accounts, and implement data-driven improvements in a fast-paced, ambiguous environment. Remote USA options are available for the right candidate.