Global Head of Demand Gen & Growth (ABX, AI)

Commercetools

Boston (MA)

Hybrid

USD 163,000 - 200,000

Full time

9 days ago

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Benefits offered by this job

Health & wellbeing benefits

Learning & development budget

Family Leave Plus

Equity participation program

Remote-friendly flexibility

Job summary

commercetools is seeking a Director of Demand Generation to own the global strategy and execution for generating pipeline across enterprise accounts. You will lead a multi-disciplinary team spanning ABX, Field & Regional Marketing, Digital, Web Experience, and Events, partnering with Sales and Revenue Operations to translate demand into revenue.

You will design integrated, multi-channel demand engines aligned with ARR targets, scale programs with a strong emphasis on data-driven results, and

Qualifications

10+ years of progressive demand generation leadership in enterprise B2B SaaS
Experience with headless/composable commerce is a plus
Ability to lead remote, cross-functional GTM teams

Responsibilities

Strategic Growth Leadership: design and execute a multi-channel global demand engine aligned with ARR targets, expansion goals, and ICPs
Team Scaling & Management: lead and grow a global team across ABX, Field Marketing, Digital, Web, and Events
Pipeline Acceleration & ABX: architect ABX strategies for enterprise accounts, drive net-new logos and expansion globally
Full-Funnel Optimization: track end-to-end conversion rates, pipeline velocity, ROMI and influenced pipeline
Sales & GTM Alignment: unify marketing targets with sales pipelines and optimize handoffs
Leverage AI to Build for Scale: implement AI-enabled ways of working to scale marketing results
Budget & Performance Ownership: manage global demand gen budget with ROI analytics