Strategic Demand Gen & ABX Campaign Lead

Harver; Atlanta (GA); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Competitive salary

Discretionary PTO

Health plan options

Retirement savings

Bonus opportunities

Job summary

Harver is seeking a Campaign, ABX, and Field Marketing Manager to own the strategy and execution of campaigns, ABX programs, and field events that turn awareness into pipeline. You will build integrated campaigns across brand moments, product launches, and ABX programs, using paid, email, organic social, and direct mail to engage high-value accounts throughout the buyer journey.

You will collaborate with the marketing team to bring context to channel usage, test ideas, measure results, and

Qualifications

• 4–5 years of experience in demand generation, ABX, or field marketing.
• Experience owning demand gen campaigns end-to-end across multiple channels.
• Experience at a US-based B2B SaaS company in the US market.
• Experience coordinating integrated demand gen, ABX, and field marketing programs.

Responsibilities

• Own strategy and execution of campaigns, ABX programs and field events to drive pipeline.
• Build integrated campaigns across brand moments, product launches and ABX tiers.
• Partner with marketing to align channels with campaign context.
• Use insights, analytics and experimentation to optimize performance and revenue impact.
• Collaborate cross-functionally with Sales, Product, Customer Success and Revenue Operations.

Skills

Demand generation

ABX programs

Multi-channel campaigns

Campaign analytics

Event marketing

Cross-functional collaboration

Paid advertising platforms

CRM knowledge

Data-driven

Tools

HubSpot

Marketo

Pardot

Salesforce

Job description

Harver is seeking a Campaign, ABX, and Field Marketing Manager to own the strategy and execution of campaigns, ABX programs, and field events that turn awareness into pipeline. You will build integrated campaigns across brand moments, product launches, and ABX programs, using paid, email, organic social, and direct mail to engage high-value accounts throughout the buyer journey.

You will collaborate with the marketing team to bring context to channel usage, test ideas, measure results, and