ABX & Demand Gen Leader: Pipeline Growth

Rippling; Atlanta (GA); On-site; USD 85,000 - 125,000; Full time

Benefits offered by this job

Competitive salary

Discretionary PTO

Health care options

Bonus opportunities

Employee referral rewards

Job summary

Harver is seeking a data-driven Campaign, ABX and Field Marketing Manager to lead integrated demand generation programs that turn awareness into pipeline. You will own multi-channel campaigns, ABX programs, and field events, collaborating with Sales, Product Marketing, and Revenue Operations to accelerate growth in the US market.

You will leverage customer insights, intent data, and marketing analytics to optimize performance, drive conversions, and contribute to revenue goals.

Qualifications

• 4–5 years of experience in demand generation, ABX, or field marketing.

Responsibilities

• Plan and execute demand generation campaigns across multiple channels (paid, email, organic/social, events).
• Build and manage ABX programs 1:1, 1:few, 1:many with intent data and engagement signals.
• Own event and field marketing strategy, including trade shows, roadshows, and executive dinners.
• Partner with Product Marketing and Sales to align messaging and program assets.
• Report on KPI performance and optimize programs to drive pipeline and revenue.

Skills

Demand generation

ABX

Field marketing

Campaign management

Analytics

Cross-functional collaboration

Tools

HubSpot

Marketo

Pardot

Salesforce

LinkedIn Ads

Google Ads

Job description

Harver is seeking a data-driven Campaign, ABX and Field Marketing Manager to lead integrated demand generation programs that turn awareness into pipeline. You will own multi-channel campaigns, ABX programs, and field events, collaborating with Sales, Product Marketing, and Revenue Operations to accelerate growth in the US market.

You will leverage customer insights, intent data, and marketing analytics to optimize performance, drive conversions, and contribute to revenue goals.