Global Demand Gen Leader — AI-Driven Growth & ABX

Commercetools; Boston (MA); Hybrid; USD 163,000 - 200,000; Full time

Benefits offered by this job

Health benefits

Learning budget

Parental leave

Remote work option for certain days

Equity participation

Job summary

commercetools is seeking a Director of Demand Generation to own the global strategy and execution of pipeline generation across enterprise accounts. You will lead a multi-disciplinary team spanning Digital Marketing, ABX, Field & Regional Marketing, Corporate Events, and Web Experience, partnering with Sales and Revenue Ops to convert demand into revenue.

You will drive integrated, data-driven initiatives across NA, EMEA, APAC, and LATAM, with a focus on AI-enabled scalability, budget

Qualifications

• 10+ years of progressive demand generation leadership in enterprise B2B SaaS/software (headless/composable commerce, middleware, or developer-centric infra a plus).
• Global, remote or cross-regional GTM leadership experience across time zones.
• Mastery of modern GTM plays, multi-touch attribution, data analytics, and modern martech stacks.

Responsibilities

• Strategic Growth Leadership: design and execute an integrated, multi-channel global demand engine aligned with ARR targets, market expansion, and ICPs.
• Team Scaling & Management: lead and mentor a global team across ABX, Field Marketing, Digital, Web, and Events.
• Pipeline Acceleration & ABX: architect ABM strategies for enterprise accounts across North America, EMEA, APAC, LATAM.
• Full-Funnel Optimization: track end-to-end conversion rates, pipeline velocity, ROMI and influenced pipeline.
• Sales & GTM Alignment: partner with Global Sales leadership to align targets with pipelines and handoffs.
• Leverage AI: identify opportunities to scale marketing programs using AI capabilities.
• Budget & Performance Ownership: manage global demand gen budget with ROI analytics.

Skills

Enterprise B2B Software

Global Team Leadership

ABX & Digital Native

Analytical Precision

Cross-Functional Influence

AI Aptitude

Job description

commercetools is seeking a Director of Demand Generation to own the global strategy and execution of pipeline generation across enterprise accounts. You will lead a multi-disciplinary team spanning Digital Marketing, ABX, Field & Regional Marketing, Corporate Events, and Web Experience, partnering with Sales and Revenue Ops to convert demand into revenue.

You will drive integrated, data-driven initiatives across NA, EMEA, APAC, and LATAM, with a focus on AI-enabled scalability, budget