Senior Campaign Lead: ABX & Multi-Channel Growth

Workiva, Inc.; Ames (IA); Remote; USD 106,000 - 185,000; Full time

Benefits offered by this job

Discretionary bonus

Restricted Stock Units

401(k) match

Job summary

Workiva, Inc. in Ames, IA is seeking a Senior Campaign Manager to lead end-to-end integrated demand generation programs across ABX, paid media, webinars, and partner activation.

The role focuses on driving qualified pipeline and multi-solution expansion while partnering with Field Marketing, Marketing Ops, Content, Creative, Sales, and Partner Marketing to orchestrate GTM motions. You will set strategy and execute plans, manage campaign briefs and audience segmentation, and apply AI-driven

Qualifications

• 6+ years in B2B SaaS demand generation, campaign management, or revenue marketing.
• Undergraduate Degree or higher.
• Proven ability to own integrated multi-channel campaigns.
• Experience with paid media programs and budget accountability.
• Strong ABX and enterprise sales cycle knowledge.
• Proficiency in Marketo and Salesforce.
• Experience building performance dashboards and attribution reporting.
• Excellent written and verbal communication.

Responsibilities

• Develop and own integrated campaign plans aligned to GTM priorities.
• Design campaigns across awareness through closed pipeline.
• Translate product narratives into campaign programs for multiple personas.
• Own campaign reporting across pipeline contribution, channel efficiency, and spend.
• Present performance insights to the Demand Gen leadership team and cross-functional partners.

Skills

B2B SaaS demand generation

Campaign management

Revenue marketing

Strategic channel planning

Education

Undergraduate Degree

Tools

Marketo

Salesforce

Job description

Workiva, Inc. in Ames, IA is seeking a Senior Campaign Manager to lead end-to-end integrated demand generation programs across ABX, paid media, webinars, and partner activation.

The role focuses on driving qualified pipeline and multi-solution expansion while partnering with Field Marketing, Marketing Ops, Content, Creative, Sales, and Partner Marketing to orchestrate GTM motions. You will set strategy and execute plans, manage campaign briefs and audience segmentation, and apply AI-driven