Senior Demand Gen & ABM Strategist (Remote)

PayJunction; Santa Barbara (CA); Hybrid; USD 120,000 - 140,000; Full time

Job summary

PayJunction in Santa Barbara, CA, is seeking a proactive Demand Generation Leader to own end-to-end ABM programs, multi-channel campaigns, and data-driven growth initiatives that convert intent into qualified pipeline.

You will partner with Sales, RevOps and Content to shape messaging, manage budgets, track ROI, and deliver measurable demand across automotive and veterinary sectors while supporting a lean, collaborative marketing team.

Qualifications

• 6+ years of B2B marketing experience in demand generation, growth marketing, or digital marketing management roles.
• Experience building or scaling ABM programs with cross-functional launches.
• 2+ years of hands-on experience running a signal- or intent-triggered program with Sales.
• 4+ years of SaaS experience.
• From a lean marketing organization and can lead as both demand gen lead and hands-on contributor; not a large-management role.
• Preferred: payments or vertical B2B SaaS experience; degree in Marketing, Business, or Finance.

Responsibilities

• Own demand generation strategy end to end, building and evolving ABM and buying-signal programs.
• Build and maintain the account coverage plan across target segments.
• Plan, launch, and manage multi-channel demand generation campaigns with ROI tracking.
• Partner with Sales and Partnerships on named-account handoff, lead scoring, and SLAs.
• Own demand generation reporting and analytics for decision-ready dashboards.
• Maintain persona maps and messaging strategy; manage the demand gen budget against ROI goals.
• Evaluate content performance with Content Manager and run campaigns end to end.
• Track industry and competitive trends to keep demand gen ahead of the market.

Skills

B2B marketing

Demand generation

ABM

Sales alignment

SaaS experience

Lean marketing

Education

Degree in Marketing/Business/Finance

Job description

PayJunction in Santa Barbara, CA, is seeking a proactive Demand Generation Leader to own end-to-end ABM programs, multi-channel campaigns, and data-driven growth initiatives that convert intent into qualified pipeline.

You will partner with Sales, RevOps and Content to shape messaging, manage budgets, track ROI, and deliver measurable demand across automotive and veterinary sectors while supporting a lean, collaborative marketing team.